New Zealand Tourism with Rory Gallery of the Special Group
“Good Morning World.”
This is the story of how Tourism New Zealand used a big welcoming gesture to reclaim New Zealand’s uniqueness and took the brand to new heights... in under six months.
Challenges arose with their ‘100% Pure New Zealand’ platform: other destinations were emulating it, so the brand was losing its unique emotional connection with travelers. This campaign overcame that
Listen to the episode here and see the work below.
The creative work
