A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery. An insight, well produced, that followed three strategic pillars that actually make sense. Joining me are Enda Kelly, MD of Folk VML, Dublin and Karl Waters, Chief Creative Officer. A great conversation. Thank you both.
The Insight that fueled the Irish National Lottery Campaign
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On the Spot: Kate Rush Sheehy of GSD&M and Brendon Volpe of UM
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