W+K and Trainline on turning your greatest weakness into opportunity

Trainline
Written By On Strategy Showcase

Jo McClintock VP Brand & Marketing Trainline London

Connect with Jo
LinkedIn

Nick Docherty
CSO
W+K, Amsterdam

Connect with Nick
LinkedIn / W+K Amsterdam

 

Trainline (a train ticket booking platform in Europe) is on a quest to own the journey, not just the ticket.

W+K's CSO in Amsterdam, Nick Docherty and Trainline's VP Brand & Marketing,
Jo McClintock, join me to share the thinking behind "The Way to Train." 

Watch the episode and see the creative work below.

 
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