The story behind Hanes' new "Make Yourself Comfortable" platform

Hanes
Written By On Strategy Showcase

Elizabeth Paul
CSO
The Martin Agency
Richmond, VA

Connect with Elizabeth
LinkedIn / The Martin Agency

Rushil Nadkarni
Associate Creative Director
The Martin Agency
Richmond, VA

Connect with Rushil
LinkedIn / The Martin Agency

The basics apparel brand shares how it is elevating its "comfort" equity from functional benefit to cultural relevance. We're joined by CSO, Elizabeth Paul and Associate CD, Rushil Nadkarni, both of The Martin Agency. Listen to the episode here and see the creative work below.

 
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