Mark Ritson talks about his controversial column in Marketing Week

Written by On Strategy Showcase

Mark Ritson
Marketing Week Columnist, Marketing Professor

Connect with Mark
LinkedIn / Mini MBA

Is America truly lagging behind the rest of the world in its understanding and application of marketing effectiveness principles? We talk about what Mark wrote in his Marketing Week column that caused quite a stir. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.

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