The brilliant #Wethe15 initiative and the decision to show disabled persons the way they are - wonderfully ordinary

WeThe15
Written By On Strategy Showcase

Martin Beverley
Chief Strategy Officer
Adam&EveDDB, London


Connect with Martin
LinkedIn / Agency

Craig Spence
Chief Brand & Comms Officer
International Paralympics Committee

Connect with Craig
LinkedIn / IPC

 

Martin and Craig share the story behind the creation of Wethe15, with its focus on what we have in common, not what makes us different. Lessons in here for every marketer.

 
On Strategy Showcase
Previous

How Velveeta sidestepped the cheese wars to create a space in pop culture
Next

How Cadbury's "there's a glass and a half in everyone" rebuilt the brand