The strategy behind "What happens here, stays here" and why it's changing

Las Vegas Tourism
Written By On Strategy Showcase

Matt Mason
Partner, Chief Strategist
R&R Partners
Las Vegas, Nevada

Connect to Matt
LinkedIn / R&R Partners

Billy Vassiliadis
Partner, CEO
R&R Partners
Las Vegas, Nevada

Connect with Billy
LinkedIn / R&R Partners

 

One of the most iconic campaigns in advertising history, "What happen here, stays here" from R&R Partners has embedded itself in popular culture in ways few campaigns have ever done. And in 2022, the line is about to change.

 

Below is a selection of spots from the campaign. The final spot is from the new campaign that had to be pulled due to the tragic death of Kobe Bryant and the start of the pandemic. It features the new tagline.

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