Why Edelman thinks "Trust" should be the ultimate metric Brand Trust Jan 8 Written by On Strategy Showcase Tom HehirEVP, Head of StrategyGlobal AccountsEdelman, Chicago Connect with TomLinkedIn / Edelman It started with a dinner conversation. That led to Edelman's Tom Hehir, EVP, Head of Strategy, joining me to chat about trust as a strategic goal and why Edelman feels it should be the ultimate metric. Tom Hehir2023 On Strategy Showcase Previous Previous How Shake Shack's strategy elevated quality beyond the obvious Next Next Mark Ritson’s Top 10 Marketing Moments of 2022
Why Edelman thinks "Trust" should be the ultimate metric Brand Trust Jan 8 Written by On Strategy Showcase Tom HehirEVP, Head of StrategyGlobal AccountsEdelman, Chicago Connect with TomLinkedIn / Edelman It started with a dinner conversation. That led to Edelman's Tom Hehir, EVP, Head of Strategy, joining me to chat about trust as a strategic goal and why Edelman feels it should be the ultimate metric. Tom Hehir2023 On Strategy Showcase
