Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"

Written by On Strategy Showcase

Tom Roach
VP Brand Strategy
Jellyfish, U.K.

Connect with Tom
LinkedIn / Jellyfish

Claire Strickett
Brand Strategy Director
Jellyfish, U.K.

Connect with Claire
LinkedIn / Jellyfish

Ep#2 of our Planning for Effective Outcomes series focuses on performance vs. brand marketing and the blasphemous idea of both in a single execution. This series brought to you by WARC.

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Ep#3 Planning for Effective Outcomes: Metrics & Measurement

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Ep#1 Planning for Effectiveness: "Starting out right" with Mark Ritson