Ep#1 Planning for Effectiveness: "Starting out right" with Mark Ritson

Planning for Effective Outcomes Series
Written by On Strategy Showcase

Mark Ritson
Adviser, Professor, Columnist,
Mini MBA Founder

Connect with Mark
LinkedIn / Mini MBA

Episode 1 of our 6 part series deals with setting direction and defining objectives. Mark Ritson shares tips on how to get from objectives to client briefs and the mistakes too many are making. This series is brought to you by our friends at WARC.

 
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Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"

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