Author and professor Douglas Holt on how we can use cultural strategy to disrupt markets
Douglas Holt
Harvard and Oxford Professor
Author and Advisor
Bristol, England
Connect with Douglas
LinkedIn
I’m a big fan of Douglas Holt’s books. We talk about what cultural strategy is, how it’s different to purpose or challenger brands, all through the lens of examples, including Jack Daniels, Chipotle, Blue Buffalo, Dove, and Starbucks.
The books and articles we reference in the show are linked below.
Two articles of particular interest are linked below.