7-Eleven on rebuilding when the idea of convenience has changed

7-Eleven
Written By On Strategy Showcase

Amie Dowker
VP, Integrated Strategy
Dentsu Creative
Chicago

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Ashley Evangelista
Associate Director
Integrated Strategy
Dentsu Creative

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Coming out of lockdown, the convenience store brand, faced with a dramatic reduction in store visits, used products and subcultures as distinctive brand assets to expand its share among those whose idea of “convenience” had dramatically changed.

 
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