The story behind Home Center’s decision to stand with single mothers

Home Center
Written By On Strategy Showcase

Siddarth Sivaprakash
Head of Marketing
Home Center
Dubai, UAE

Connect with Siddarth
LinkedIn / Home Center

Tahaab Rais
MENAT Head of Strategy
McCann World Group


Connect to Tahaab
LinkedIn / McCann

 

The Middle Eastern home furnishing retailer that used Father's Day to celebrate the achievements of single mothers. A WARC Grand Prix award-winner.

 
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