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Featured

On the Spot: Levis and Jeep

It's planners talking brands they've never worked on.

Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

CMOs on how they get to defining their objectives, strategies and audience insights that lead to the client brief.

Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley.

How this Grand Effie winner fought generics and held its price premium

Nurofen escaped the category's tropes with a message that connected with women.

W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket.

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