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Effie Winners

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Life Stage vs. Generational Cohorts and the Implications for Strategy

Life Stage vs. Generational Cohorts and the Implications for Strategy

We discuss the logic of generational cohorts and the alternative of life stages.

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Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

Planning for Effective Outcomes Ep#5: Andrew Tindall & James Hurman

Andrew and James appear for the first time on a show or stage together.

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The reframing of Coinbase

The reframing of Coinbase

80% of Americans feel the existing financial system needs fixing.

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On the Spot: Joe Burns and Jon Crowley

On the Spot: Joe Burns and Jon Crowley

Planners talk about brands they’ve never worked on: Depop and PlayStation.

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James Hurman on his Lions Master of Advertising Effectiveness program

James Hurman on his Lions Master of Advertising Effectiveness program

James’ new Lions Learning course starts Oct 12th.

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