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 Other Featured Episodes:

Featured
Martin Weigel's new book on lessons from the front line
Martin Weigel's new book on lessons from the front line

Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must read for all of us.

Kansas City Chiefs CMO, Lara Krug on how she's building beyond the stadium
Kansas City Chiefs CMO, Lara Krug on how she's building beyond the stadium

Lara's ambition is big - an entertainment company with a football product.

On the Spot: Nike vs Adidas World Cup and Maker's Mark
On the Spot: Nike vs Adidas World Cup and Maker's Mark

Where strategists talk about brands they’ve never worked on.

Planning for Effective Outcomes Ep#3: Lessons in Getting Underway
Planning for Effective Outcomes Ep#3: Lessons in Getting Underway

In Ep#3 of our Effie series, strategists share lessons on how they approach a new strategic initiative.

Walmart's Virtual Worlds Gaming Strategy
Walmart's Virtual Worlds Gaming Strategy

How the space is evolving and thriving.

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