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2025
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Effie Winners
Special Series
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Live Tour
About
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2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About

Special Series:

Brand Leadership

 
Featured
Brand Leadership Ep#2: MGM Resorts and Chili's
Brand Leadership Ep#2: MGM Resorts and Chili's

A conversation about breathing new life into brands and defining a consumer-facing role for your corporate brand.

Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

We talk marketing effectiveness, fit for format and the challenges of standing out in the in-person fitness space.

 Other Featured Episodes:

Featured
Behind the scenes of Athletic Brewing's alcohol-free brand play
Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the platform. CMO Andrew Katz talks about how a specialist brewer is outperforming the generalists.

Neutrogena's angle on skincare: 90s nostalgia
Neutrogena's angle on skincare: 90s nostalgia

Its new work from BBDO, NY disrupts the conventions of skincare by reminding us, with a smile, just how old we are.

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars.

On the Spot: Travel & Telco (the two Ts of summer)
On the Spot: Travel & Telco (the two Ts of summer)

Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London.

Yerba Madre’s Rebrand with CMO Emily Kortlang
Yerba Madre’s Rebrand with CMO Emily Kortlang

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story.

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