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2026
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Effie Winners
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Special Series:

Connections Role in Effectiveness

Featured
Ep#3 Connections Role in Effectiveness
Ep#3 Connections Role in Effectiveness

In this final episode, we talk about Connections Planning from the media agency perspective.

Ep#2 Connections Role in Effectiveness
Ep#2 Connections Role in Effectiveness

In Ep#2, we talk about how connections planning is earning its seat at the table.

Ep#1 Connections Role in Effectiveness
Ep#1 Connections Role in Effectiveness

In Ep#1, we talk the importance of Connections Planning in the ever increasing canvas of marketing strategy.

 Other Featured Episodes:

Featured
Live from Arnold in Boston: Brains, Grit and Brand Building.
Live from Arnold in Boston: Brains, Grit and Brand Building.

Boston has been a creative powerhouse for decades. We talk to many at the center of it.

Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection
Müller Rice's award-winning pivot from attempting persuasion to avoiding rejection

After hitting a dead-end using traditional planning methods, the frustrated team discovered the true problem and pivoted to success.

On the Spot: Burberry & Johnnie Walker
On the Spot: Burberry & Johnnie Walker

It's planners talking brands they've never worked on. This month Kate Rush Sheehy of GSD&M and Brendon Volpe of UM NYC.

The Insight that fueled the Irish National Lottery Campaign
The Insight that fueled the Irish National Lottery Campaign

A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.

How Dr. Dre is putting swagger back in the Goodyear brand
How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

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