Finish Detergent's Glasses of Drought and Water Index show us social responsibility done right

Finish Dish Detergent
Written by On Strategy Showcase

Cem Oguzcan
Global Brand Director
Finish at Reckitt
Istanbul, Turkey

Connect with Cem
LinkedIn

Volkan Dalkilic
Chief Creative Officer
Havas, Istanbul, Turkey

Connect with Volkan
LinkedIn / Havas

With its goal of "Easing the Burden of Dishwashing," Finish detergent in Istanbul, Turkey moved from fifth to first place in part through its "Skip the Rinse" brand platform and their award winning Glasses of Drought and Water Index initiatives. We talk about all three. Listen to the episode and see the creative work below.

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