From knowledge to understanding

Ethnography
Written By On Strategy Showcase

Gina Fong
Marketing Professor
Northwestern’s Kellogg School of Management

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Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.

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A billion dollar business expanding beyond the bread aisle
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Ep#2 Start-Ups, Scale-Ups and Grown-Ups