"He Gets Us" is one of the most provocative campaigns in decades
“How did the world’s greatest love story become known as a hate group?” That was the question the client posed. We've all seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U.S. It’s the stories of Jesus through a powerful modern-day lens and I talk with the organization's CEO, Ken Calwell.