The inside story behind McDonald's global "As Featured In" campaign from W+K

McDonald's "As featured In"
Written By On Strategy Showcase

Brandon Pracht
Global Managing Director
McDonald’s at W+K
New York

Connect with Brandon
LinkedIn / W+K

Tass Tsitsopoulos
Global Strategy Director
W+K, NY

Connect with Tass
LinkedIn / W+K NY

This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order.  The new "As Featured In" campaign rolls out across 100 markets. We talk with Global Managing Director, Brandon Pracht and Global Strategy Director, Tass Tsitsopoulos, both of W+K, NY.

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