We talk misleading metrics with Mike Menkes of Analytic Partners, NY

Mike Menkes
SVP, Analytic Partners
New York

Connect with Mike
LinkedIn / Analytic Partners

In this episode, we talk about the two major buckets of metrics - exposure and impact - and how they're being potentially misused and misunderstood. 

 
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The inside story behind McDonald's global "As Featured In" campaign from W+K

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How Kobo is challenging Amazon in the e-reader space