Where marketers share the stories behind strategies that led to amazing work.

 
 
 
 

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The Insight that fueled the Irish National Lottery Campaign
The Insight that fueled the Irish National Lottery Campaign

A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.

 

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How Dr. Dre is putting swagger back in the Goodyear brand
How Dr. Dre is putting swagger back in the Goodyear brand

While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.

How Archer uses exaggerated reality to draw attention to genuine ingredients
How Archer uses exaggerated reality to draw attention to genuine ingredients

Why not a healthier, protein-packed beef stick snack?

Meet the team behind Amazon's Ads Strategy
Meet the team behind Amazon's Ads Strategy

The strategy behind this year's holiday ads campaign, including Benedict Cumberbatch's 5-Star Ratings Theatre.

 

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