Where marketers tell the stories behind the strategies that led to amazing work

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Neutrogena's angle on skincare: 90s nostalgia
Neutrogena's angle on skincare: 90s nostalgia

Its new work from BBDO, NY disrupts the conventions of skincare by reminding us, with a smile, just how old we are.

 
 

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The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars.

On the Spot: Travel & Telco (the two Ts of summer)
On the Spot: Travel & Telco (the two Ts of summer)

Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London.

Yerba Madre’s Rebrand with CMO Emily Kortlang
Yerba Madre’s Rebrand with CMO Emily Kortlang

The beverage brand's CMO, formerly of Red Bull, Beats and Apple, shares the story.

 

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