Where marketers tell the stories behind the strategies that led to amazing work

Latest Episode

Episodes
Live from Auckland: Lessons in Punching Above Your Weight
Live from Auckland: Lessons in Punching Above Your Weight

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity.

 
 

Recently Featured Episodes

 
Featured
Live from Sydney: Breaking the Laws of Average
Live from Sydney: Breaking the Laws of Average

Some of the smartest minds in Australia share how they’re playing it perfectly unsafe.

On the Spot, May ’25- where planners talk about brands they've never worked on
On the Spot, May ’25- where planners talk about brands they've never worked on

This month, Starbucks and JCPenney. Guests are Mary Bakarich of Johannes Leonardo and Christopher Owens of TRG.

Coors Light. From state of beer to state of mind
Coors Light. From state of beer to state of mind

From "Cold & Refreshing" to "Choose Chill," Mischief and Coors Light are evolving the brand's positioning.

 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy helps planners get better. Not in terms of giving them models or processes that often take the creativity out of strategy, but by giving them access to the stories, conversations and people who are often only accessible to those with expensive subscriptions”

– Rob Campbell, Chief Strategy Officer, Colenso BBDO

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA