0
Skip to Content
On Strategy Showcase
On Strategy Showcase
Home
2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
On Strategy Showcase
On Strategy Showcase
Home
2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
Home
Folder: Episodes
Back
2025
2024
2023
2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
Andy Lindblade

Andy Lindblade, Head of Strategy,
Wieden+Kennedy, Portland

The planning history and brand truth behind
what defines Nike.

  • adam&eveDDB
  • AI
  • Amazon Prime Video
  • Anomaly
  • B&Q Hardware Store
  • B2B
  • CALM
  • Cannes Lion Winner
  • Canva
  • Cheetos
  • Chili's Grill & Bar
  • Connections Role in Effectiveness
  • Dave's Killer Bread
  • DDB Chicago
  • Domino's Pizza
  • Dramamine
  • Effectiveness 2024
  • Effie Gold
  • Effie Winner 2024
  • Effie Worldwide
  • Emily Portnoy
  • Eoin Murphy
  • Expedia
  • Favor
  • Fold7
  • Fred & Ted
  • Free-Range Planning
  • Future-Proofing Your Strategy Department
  • Ger Roe
  • Hyundai
  • Irish Tourism
  • ITV
  • JCDecaux
  • Jeff McCrory
  • John Lewis
  • KFC
  • Kia Telluride
  • Kit Kat
  • Las Vegas Tourism
  • Leo Burnett
  • Life After Agency Life
  • Liquid Death (Water)
  • Live Tour 2024
  • Look Out
  • Lurpak
  • LUVs
  • Lynx
  • Marina Prieto
  • Mark Gross
  • MARS Wrigley
  • McDonald's "Raise Your Arches"
  • Michelob Ultra
  • Mini
  • Mischief
  • MischiefUSA
  • Modelo Beer
  • Molson Coors
  • National Health Service
  • Neutrogena
  • Nike
  • Nonfiction Research
  • Ogilvy
  • OK Cupid
  • On the Spot
  • Orange Theory
  • OREO Codes
  • Outside-In Thinking Series
  • Pabst Blue Ribon (PBR)
  • Pepsi
  • Pepsico
  • Persil Detergent
  • Planning on the Outside
  • Preacher
  • Sanjan Chetan
  • Seher Sikandar
  • Smirnoff Vodka
  • Special Group
  • Starbucks
  • Super Bowl Ad Review 2025
  • System1
  • Tango (soda)
  • Tass Tsitsopoulos
  • TBWA\CHIAT\DAY
  • Tesla
  • The Road to Hell Book
  • The Streaming Landscape in 2024
  • Thinx
  • Tom Morton
  • Tracksuit
  • Tubi
  • Uber
  • Uber Eats
  • Uber for Business
  • Uncommon
  • Unilever
  • Violence Against Women
  • VW Classic 1960s
  • W+K
  • WARC
  • Zulu Alpha Kilo
 
 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA

 Other Featured Episodes:

Featured
Live from Mother in London: Reflections on 2025
Live from Mother in London: Reflections on 2025

We talk with some of London's top strategic and creative talent about the year that was 2025.

The story behind Indeed's Gold Effie-winning entrance into the Indian market
The story behind Indeed's Gold Effie-winning entrance into the Indian market

Up against behemoths whose combined market share crossed 90%, they had a fight on their hands

On the Spot: The Ordinary & Claude AI
On the Spot: The Ordinary & Claude AI

We discuss new work from The Ordinary and Mother's campaign for Claude AI.

Live from the 2025 UK Effie Awards
Live from the 2025 UK Effie Awards

Our interviews with UK winners as their amazingly effective work gets recognized on Effie night in London.

Live from Deutsch in LA: Moments of Magic
Live from Deutsch in LA: Moments of Magic

Planners and creatives talk about epiphany moments - those times when you know you've unlocked the idea.

Get New Episode Alerts

We never share your email with third parties, nor spam you with junk.

Thank you!

Terms of Use Privacy Policy

 

On Strategy Showcase, 2025

Website by the blue-eyed barbarian