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Andy Lindblade

Andy Lindblade, Head of Strategy,
Wieden+Kennedy, Portland

The planning history and brand truth behind
what defines Nike.

  • 2026
  • adam&eveDDB
  • AI
  • Amazon
  • Amazon Prime Video
  • Anomaly
  • APG Awards
  • B2B
  • BBDO
  • Bundles of Joy
  • Canva
  • Challenger Brands
  • Cheetos
  • Chili's Grill & Bar
  • Chris Gallery
  • Connections Role in Effectiveness
  • Courage
  • DDB Chicago
  • Delivereasy
  • Domino's Pizza
  • Dramamine
  • Effectiveness
  • Effectiveness 2024
  • Effie Gold
  • Effie Grand Prix
  • Effie Winner 2024
  • Effie Worldwide
  • Emily Garvey
  • Emily Portnoy
  • Eoin Murphy
  • Expedia
  • Fold7
  • Future-Proofing Your Strategy Department
  • Ger Roe
  • ITV
  • JCDecaux
  • John Lewis
  • Kit Kat
  • Las Vegas Tourism
  • Leo Burnett
  • Life After Agency Life
  • Live Tour 2024
  • Live Tour 2025
  • Look Out
  • Lurpak
  • LUVs
  • Lynx
  • Marina Prieto
  • MARS Wrigley
  • McCann
  • McCann London
  • McDonald's "Raise Your Arches"
  • McDonald's U.S.
  • MGM Resorts
  • Michelob Ultra
  • Mini
  • Mischief
  • MischiefUSA
  • Molson Coors
  • National Health Service
  • Neutrogena
  • Nike
  • Nonfiction Research
  • Nurofen
  • Ogilvy
  • OK Cupid
  • On the Spot
  • Orange Theory
  • OREOS
  • Outside-In Thinking Series
  • Pabst Blue Ribon (PBR)
  • Pepsi
  • Persil Detergent
  • Planning on the Outside
  • Popeye's Chicken
  • Preacher
  • Quality Meats
  • Sanjan Chetan
  • Seher Sikandar
  • Smirnoff Vodka
  • Special Group
  • Starbucks
  • System1
  • Tesla
  • The Future of Ideas
  • The Road to Hell Book
  • Thinx
  • Tom Morton
  • Tracksuit
  • Travis Robertson
  • Tubi
  • Uber
  • Uber Eats
  • Uber for Business
  • Unilever
  • United Airlines
  • Vanessa Chin
  • Violence Against Women
  • W+K
  • Zulu Alpha Kilo
 
 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA

 Other Featured Episodes:

Featured
Life in the Valley live from Uber in San Francisco
Life in the Valley live from Uber in San Francisco

Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley.

How this Grand Effie winner fought generics and held its price premium
How this Grand Effie winner fought generics and held its price premium

Nurofen escaped the category's tropes with a message that connected with women.

W+K and Trainline on turning your greatest weakness into opportunity
W+K and Trainline on turning your greatest weakness into opportunity

Trainline (a train ticket booking platform) is on a quest to own the journey, not just the ticket.

Dos Equis' Most Interesting Man In the World is back. We talk about why
Dos Equis' Most Interesting Man In the World is back. We talk about why

After a ten year break, it's returning in all its epic glory. We get the backstory.

On the Spot: Rocket Mortgage and other post Super Bowl rants
On the Spot: Rocket Mortgage and other post Super Bowl rants

It's planners talking brands they've never worked on.

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