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2025
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2021
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Effie Winners
Special Series
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Live Tour
About
Andy Lindblade

Andy Lindblade, Head of Strategy,
Wieden+Kennedy, Portland

The planning history and brand truth behind
what defines Nike.

  • adam&eveDDB
  • AI
  • Amazon Prime Video
  • Anibal Casso
  • Anomaly
  • B&Q Hardware Store
  • B2B
  • Cannes Lion Winner
  • Canva
  • Cheetos
  • Chili's Grill & Bar
  • Connections Role in Effectiveness
  • Dave's Killer Bread
  • DDB Chicago
  • Domino's Pizza
  • Dramamine
  • Effectiveness 2024
  • Effie Gold
  • Effie Winner 2024
  • Effie Worldwide
  • Emily Portnoy
  • Expedia
  • Favor
  • Fold7
  • Fred & Ted
  • Free-Range Planning
  • Future-Proofing Your Strategy Department
  • Ger Roe
  • Hyundai
  • ITV
  • JCDecaux
  • Jeff McCrory
  • John Lewis
  • KFC
  • Kia Telluride
  • Kit Kat
  • Las Vegas Tourism
  • Leo Burnett
  • Life After Agency Life
  • Liquid Death (Water)
  • Live Tour 2024
  • Look Out
  • Lost the Pot
  • Lurpak
  • LUVs
  • Lynx
  • Marina Prieto
  • Mark Gross
  • MARS Wrigley
  • McDonald's "Raise Your Arches"
  • McDonald's U.S.
  • Michelob Ultra
  • Mini
  • Mischief
  • MischiefUSA
  • Modelo Beer
  • Molson Coors
  • National Health Service
  • Nike
  • Nonfiction Research
  • Ogilvy
  • OK Cupid
  • On the Spot
  • Orange Theory
  • OREO Codes
  • OREOS
  • Outside-In Thinking Series
  • Pabst Blue Ribon (PBR)
  • Pepsi
  • Pepsico
  • Persil Detergent
  • Planning on the Outside
  • Preacher
  • Quality Meats
  • Round Edge Consulting
  • Seher Sikandar
  • Smirnoff Vodka
  • Special Group
  • Starbucks
  • Super Bowl Ad Review 2025
  • System1
  • Tango (soda)
  • Tass Tsitsopoulos
  • TBWA\CHIAT\DAY
  • Tesla
  • The Road to Hell Book
  • The Streaming Landscape in 2024
  • Thinx
  • Tom Morton
  • Tracksuit
  • Tubi
  • Uber
  • Uber Eats
  • Uber for Business
  • Unilever
  • Violence Against Women
  • VW Classic 1960s
  • W+K
  • WARC
  • Zulu Alpha Kilo
 
 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA

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Live from Mischief in NY: Has what matters most ever changed?
Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

On the Spot: British Airways and Dr. Pepper
On the Spot: British Airways and Dr. Pepper

This month’s guest panelists are Dan Ng, CSO at Johannes Leonardo and Steve Walls, CSO at Moon Rabbit.

A conversation about strategy with Joe Burns of Quality Meats
A conversation about strategy with Joe Burns of Quality Meats

I'm glad I met Joe Burns. He's my kind of strategist: blunt, honest and mostly right.

Live from Dallas: Ideas Born in Texas
Live from Dallas: Ideas Born in Texas

The brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Motel 6, Corona, and Southwest Airlines were all born in Texas.

Polaroid chases a comeback with the camera for an analog life
Polaroid chases a comeback with the camera for an analog life

For some, Polaroid is a dusty icon of the past, but for others it might just be the latest innovative idea.

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On Strategy Showcase, 2025

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