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2025
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2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
Andy Lindblade

Andy Lindblade, Head of Strategy,
Wieden+Kennedy, Portland

The planning history and brand truth behind
what defines Nike.

  • adam&eveDDB
  • AI
  • Amazon Prime Video
  • Anomaly
  • B&Q Hardware Store
  • B2B
  • Bundles of Joy
  • Cannes Lion Winner
  • Canva
  • Cheetos
  • Chili's Grill & Bar
  • Connection Planning Series
  • Connections Role in Effectiveness
  • Courage
  • Dave's Killer Bread
  • DDB Chicago
  • Delivereasy
  • Domino's Pizza
  • Dramamine
  • Effectiveness
  • Effectiveness 2024
  • Effie Gold
  • Effie Winner 2024
  • Effie Worldwide
  • Expedia
  • Favor
  • Fold7
  • Fred & Ted
  • Free-Range Planning
  • Future-Proofing Your Strategy Department
  • Hyundai
  • ITV
  • JCDecaux
  • John Lewis
  • KFC
  • Kia Telluride
  • Kit Kat
  • Las Vegas Tourism
  • Leo Burnett
  • Life After Agency Life
  • Liquid Death (Water)
  • Live Tour 2024
  • Look Out
  • Lost the Pot
  • Lurpak
  • LUVs
  • Lynx
  • Marina Prieto
  • MARS Wrigley
  • McDonald's "Raise Your Arches"
  • McDonald's U.S.
  • Michelob Ultra
  • Midol
  • Mini
  • Mischief
  • MischiefUSA
  • Modelo Beer
  • Molson Coors
  • National Health Service
  • Nike
  • Nonfiction Research
  • Ogilvy
  • OK Cupid
  • On the Spot
  • Orange Theory
  • OREO Codes
  • OREOS
  • Outside-In Thinking Series
  • Pabst Blue Ribon (PBR)
  • Pepsi
  • Pepsico
  • Planning on the Outside
  • Popeye's Chicken
  • Preacher
  • Rockstar Energy Drink
  • Round Edge Consulting
  • Seher Sikandar
  • Smirnoff Vodka
  • Special Group
  • Starbucks
  • Super Bowl Ad Review 2025
  • System1
  • Tango (soda)
  • TBWA\CHIAT\DAY
  • Tesla
  • The Future of Ideas
  • The Road to Hell Book
  • The Streaming Landscape in 2024
  • Thinx
  • Tom Morton
  • Tubi
  • Uber
  • Uber Eats
  • Uber for Business
  • Unilever
  • Violence Against Women
  • VW Classic 1960s
  • W+K
  • WARC
  • Zulu Alpha Kilo
 
 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA

 Other Featured Episodes:

Featured
The Story Behind Telstra's Marketing Transformation
The Story Behind Telstra's Marketing Transformation

Telstra's CMO, Brent Smart on the transformation of this once staid, government-owned Australian telco.

The story behind Turo, the Airbnb of cars
The story behind Turo, the Airbnb of cars

Turo’s plan to convert the masses.

On the Spot: Corona & Uber Eats
On the Spot: Corona & Uber Eats

Planners talk about brands they've never worked on.

The story behind Uber Eats' "Football is for Food"
The story behind Uber Eats' "Football is for Food"

Uber’s Georgie Jeffreys and Special Group’s Kelsey Hodgkin join me.

How Josh Wines turned reluctance into social Effie Gold
How Josh Wines turned reluctance into social Effie Gold

How an organic social moment changed how a wine brand went to market.

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