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2025
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Effie Winners
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Andy Lindblade

Andy Lindblade, Head of Strategy,
Wieden+Kennedy, Portland

The planning history and brand truth behind
what defines Nike.

  • adam&eveDDB
  • AI
  • Amazon Prime Video
  • Anomaly
  • B&Q Hardware Store
  • B2B
  • Ben's Originals
  • Bundles of Joy
  • Canva
  • Cheetos
  • Chili's Grill & Bar
  • Connection Planning Series
  • Connections Role in Effectiveness
  • Courage
  • Dave's Killer Bread
  • DDB Chicago
  • Delivereasy
  • Domino's Pizza
  • Dramamine
  • Effectiveness
  • Effectiveness 2024
  • Effie Gold
  • Effie Winner 2024
  • Effie Worldwide
  • Expedia
  • Favor
  • Fold7
  • Fred & Ted
  • Free-Range Planning
  • Future-Proofing Your Strategy Department
  • Hyundai
  • ITV
  • JCDecaux
  • John Lewis
  • KFC
  • Kia Telluride
  • Kit Kat
  • Las Vegas Tourism
  • Leo Burnett
  • Life After Agency Life
  • Liquid Death (Water)
  • Live Tour 2024
  • Look Out
  • Lost the Pot
  • Lurpak
  • LUVs
  • Lynx
  • Marina Prieto
  • MARS Wrigley
  • McDonald's "Raise Your Arches"
  • McDonald's U.S.
  • MGM Resorts
  • Michelob Ultra
  • Midol
  • Mini
  • Mischief
  • MischiefUSA
  • Modelo Beer
  • Molson Coors
  • National Health Service
  • Nike
  • Nonfiction Research
  • Ogilvy
  • OK Cupid
  • On the Spot
  • Orange Theory
  • OREO Codes
  • OREOS
  • Outside-In Thinking Series
  • Pabst Blue Ribon (PBR)
  • Pepsi
  • Pepsico
  • Planning on the Outside
  • Popeye's Chicken
  • Preacher
  • Rockstar Energy Drink
  • Round Edge Consulting
  • Smirnoff Vodka
  • Special Group
  • Starbucks
  • Super Bowl Ad Review 2025
  • System1
  • Tango (soda)
  • TBWA\CHIAT\DAY
  • Tesla
  • The Future of Ideas
  • The Road to Hell Book
  • The Streaming Landscape in 2024
  • Thinx
  • Tom Morton
  • Tubi
  • Uber
  • Uber for Business
  • Unilever
  • United Airlines
  • Violence Against Women
  • VW Classic 1960s
  • W+K
  • WARC
  • Zulu Alpha Kilo
 
 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy helps planners get better. Not in terms of giving them models or processes that often take the creativity out of strategy, but by giving them access to the stories, conversations and people who are often only accessible to those with expensive subscriptions”

– Rob Campbell, Chief Strategy Officer, Colenso BBDO

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA

 Other Featured Episodes:

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Tesla & Poppi. Planners talking about brands they've never worked on
Tesla & Poppi. Planners talking about brands they've never worked on

How Life360 is hilariously taking a bite out of Apple
How Life360 is hilariously taking a bite out of Apple

With 80 million active monthly users, Life360 is winning in a space where Apple can't play as deeply.

Canva's campaign to drive expansion into B2B
Canva's campaign to drive expansion into B2B

In its quest to get its design tool into the hands of everyday presenters, Canva is pushing into enterprise.

Live from Auckland: Lessons in Punching Above Your Weight
Live from Auckland: Lessons in Punching Above Your Weight

Recorded in front of a live audience at Colenso BBDO, we talk about New Zealand's culture of creativity.

Live from Sydney: Breaking the Laws of Average
Live from Sydney: Breaking the Laws of Average

Some of the smartest minds in Australia share how they’re playing it perfectly unsafe.

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