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2025
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2022
2021
2020
Effie Winners
Special Series
Effie Winners
Live Tour
About
Andy Lindblade

Andy Lindblade, Head of Strategy,
Wieden+Kennedy, Portland

The planning history and brand truth behind
what defines Nike.

  • adam&eveDDB
  • AI
  • Amazon Prime Video
  • Anomaly
  • B&Q Hardware Store
  • B2B
  • Bundles of Joy
  • Cannes Lion Winner
  • Canva
  • Cheetos
  • Chili's Grill & Bar
  • Connection Planning Series
  • Connections Role in Effectiveness
  • Dave's Killer Bread
  • DDB Chicago
  • Delivereasy
  • Domino's Pizza
  • Dramamine
  • Effectiveness
  • Effectiveness 2024
  • Effie Gold
  • Effie Winner 2024
  • Effie Worldwide
  • Expedia
  • Favor
  • Fold7
  • Fred & Ted
  • Free-Range Planning
  • Future-Proofing Your Strategy Department
  • Ger Roe
  • Hyundai
  • ITV
  • JCDecaux
  • John Lewis
  • KFC
  • Kia Telluride
  • Kit Kat
  • Las Vegas Tourism
  • Leo Burnett
  • Life After Agency Life
  • Liquid Death (Water)
  • Live Tour 2024
  • Look Out
  • Lost the Pot
  • Lurpak
  • LUVs
  • Lynx
  • Marina Prieto
  • Mark Gross
  • MARS Wrigley
  • McDonald's "Raise Your Arches"
  • McDonald's U.S.
  • Michelob Ultra
  • Mini
  • Mischief
  • MischiefUSA
  • Modelo Beer
  • Molson Coors
  • National Health Service
  • Nike
  • Nonfiction Research
  • Ogilvy
  • OK Cupid
  • On the Spot
  • Orange Theory
  • OREO Codes
  • OREOS
  • Outside-In Thinking Series
  • Pabst Blue Ribon (PBR)
  • Pepsi
  • Pepsico
  • Planning on the Outside
  • Popeye's Chicken
  • Preacher
  • Rockstar Energy Drink
  • Round Edge Consulting
  • Seher Sikandar
  • Smirnoff Vodka
  • Special Group
  • Starbucks
  • Super Bowl Ad Review 2025
  • System1
  • Tango (soda)
  • TBWA\CHIAT\DAY
  • Tesla
  • The Future of Ideas
  • The Road to Hell Book
  • The Streaming Landscape in 2024
  • Thinx
  • Tom Morton
  • Tubi
  • Uber
  • Uber Eats
  • Uber for Business
  • Unilever
  • Violence Against Women
  • VW Classic 1960s
  • W+K
  • WARC
  • Zulu Alpha Kilo
 
 

What others are saying:

“On Strategy offers the unique perspective marketers crave: the story behind the work and the thinking that shaped it.”

– Jennifer Healan, VP, U.S. Marketing and Brand Content, McDonald’s

“On Strategy has done a terrific job bringing a range of voices out into the open. It's a wonderful way to understand that there is no one way to 'do strategy' because every strategist and every problem is different.”

– Gareth Kay, Founder, Chapter, San Francisco, CA

“If you're eager to take a break from strategists talking about themselves, you've come to the right place! What makes On Strategy so special is that it's focused squarely on their work.”

– Britton Taylor, Group Strategy Director, W+K, Portland

“It’s rare to hear the best strategists talk about the best work. It’s even rarer to get more than the classic polished case study. On Strategy gives you both. And for that it’s a damn good listen.”

– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA

 Other Featured Episodes:

Featured
The story behind Highdive's rise to fame as America's Super Bowl agency
The story behind Highdive's rise to fame as America's Super Bowl agency

Mark Gross, Co-Founder and Chief Creative Officer joins me alongside Erin Wong, Group Strategy Director and Vanessa Chin of System1. 

Rick Brim, Martin Beverley and Polly McMorrow on their new venture
Rick Brim, Martin Beverley and Polly McMorrow on their new venture

After 10 legendary years at Adam&EveDDB, Ace of Hearts has launched.

Behind the scenes of Athletic Brewing's alcohol-free brand play
Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the platform. CMO Andrew Katz talks about how a specialist brewer is outperforming the generalists.

Neutrogena's angle on skincare: 90s nostalgia
Neutrogena's angle on skincare: 90s nostalgia

Its new work from BBDO, NY disrupts the conventions of skincare by reminding us, with a smile, just how old we are.

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives
The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars.

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On Strategy Showcase, 2025

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