Ep#1 Start-Ups, Scale-Ups and Grown-Ups

Kathryn Winokur
Founder & CEO
Hally Hair
New York

Connect with Kathryn
LinkedIn / Hally

Imme Ermgassen
Co-Founder
Botiva Drinks
London

Connect with Imme
LinkedIn / Botiva

Jessica Klimczak
Fmr. VP Product Marketing
Entain
San Francisco

Connect with Jessica
LinkedIn

Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of events, partnerships and product/market fit.

 
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How MINI's brand strength created a challenge