How MINI's brand strength created a challenge

Mini
Written By On Strategy Showcase

Jonny Ewles
Strategy Partner
Media Monks
London

Connect with Jonny
Linkedin / Media.Monks

The brand has always been synonymous with small. This perception has resulted in newer, larger models, being overlooked. We talk with Jonny Ewles of Media.Monks, London about the UK's APG award-winning campaign for the MINI Clubman.

On Strategy Showcase
Previous

Ep#1 Start-Ups, Scale-Ups and Grown-Ups
Next

The Consequences of Change with Ed Cotton and Steve Walls