The Consequences of Change with Ed Cotton and Steve Walls

Ed Cotton
Brand Consultant
Inverness Consulting
Brooklyn, NY

Connect with Ed
LinkedIn / Inverness

Steve Walls
CSO-type
Moon Rabbit
Zurich, Switzerland

Connect with Steve
LinkedIn / Moon Rabbit

Steve and Ed are each unique and prolific voices in our industry. We talk about how our new realities are a stage not just for change, but for opportunity.  Thanks to the Master of Advertising Effectiveness Program for sponsoring.

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How MINI's brand strength created a challenge

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Ep#3 Connections Role in Effectiveness