Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

Written By On Strategy Showcase

Karen Nelson-Field PhD
CEO and Founder
Amplified Intelligence

Connect with Karen
LinkedIn / Amplified Intelligence

Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness and efficiency.

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Ep#5 Planning for Effective Outcomes: The Creative Relationship