On Strategy Showcase 2/21/23 On Strategy Showcase 2/21/23

The three key takeaways from our Planning for Effectiveness series

We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.

On Strategy Showcase 12/13/22 On Strategy Showcase 12/13/22

Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency.

On Strategy Showcase 12/6/22 On Strategy Showcase 12/6/22

Ep#5 Planning for Effective Outcomes: The Creative Relationship

When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.

On Strategy Showcase 11/28/22 On Strategy Showcase 11/28/22

Ep#4 Planning for Effective Outcomes: Writing Creative Briefs

Arguably the most critical episode in the series, we talk about two key documents: strategy on a page and the creative brief.

On Strategy Showcase 11/8/22 On Strategy Showcase 11/8/22

Ep#3 Planning for Effective Outcomes: Metrics & Measurement

Harry Davies on ways to avoid common mistakes when designing and socializing metrics within our organizations.

On Strategy Showcase 11/1/22 On Strategy Showcase 11/1/22

Ep#2 Planning for Effective Outcomes: "Performance vs. Brand"

Ep#2 focuses on performance vs. brand and the blasphemous idea of both in a single execution. This series brought to you by WARC.

On Strategy Showcase 10/25/22 On Strategy Showcase 10/25/22

Ep#1 Planning for Effectiveness: "Starting out right" with Mark Ritson

Ep#1 is setting direction and defining objectives. Mark Ritson shares tips on how to get started right and the mistakes too many are making.

On Strategy Showcase 10/12/22 On Strategy Showcase 10/12/22

Introduction to our “Planning for Effectiveness" series

James Hurman and I talk about each of the 6 upcoming episodes and what you can expect from each guest. The series is brought to you by our friends at WARC.

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