Punching back at the NRA with Sacha Baron Cohen and Leo Burnett, Chicago

The Lost Class
Written By On Strategy Showcase

Kaylin Goldstein
EVP, Head of Planning
Leo Burnett, Chicago

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Sam Shepherd
EVP, Executive Creative Director
Leo Burnett, Chicago

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How Sacha Baron Cohen's team and Leo Burnett, Chicago made a National Rifle Association President undermine his own organization on a national stage. This is the strategy story behind The Lost Class.

 
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