The New York Times' Truth Campaign with Droga5, New York

The New York Times
Written By On Strategy Showcase

Chanelle Kalfas
Executive Director Brand
The New York Times

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Laurie Howell
Executive Creative Director
Droga5, New York

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The NYT's principle of "seeking the truth no matter where it may lead" was ridiculed by the political right and conservative media during the last administration. Their attempts to undermine independent journalism resulted, in part, in The Truth campaign.

The campaign had three phases: The Truth is Hard, Life Needs Truth and Independent Journalism for an Independent Life. See the work below and image links to useful sites.

 
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