The Story Behind Telstra's Marketing Transformation

TelstraCannes Lion Winner
Written By On Strategy Showcase

Brent Smart
CMO
Telstra, Australia

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A 2025 Cannes Lions winner, Telstra's CMO, Brent Smart shares the transformation of this once staid, government-owned Australian telco into a unique and creatively brilliant brand... with the business results that prove it. A must listen episode. Watch the episode below (and Subscribe) or listen wherever you get your podcasts. Also see the creative work below.

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