Special Series:

Planning for Effectiveness

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The three key takeaways from our Planning for Effectiveness series
The three key takeaways from our Planning for Effectiveness series

We wrap-up our Planning for Effective Outcomes series with a panel discussion. Thanks to WARC for sponsoring.

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Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field
Ep#6 Planning for Effective Outcomes: The downfall of media measurement in comms with Karen Nelson-Field

Not all reach is equal. In this final episode of the series, we talk about the importance of attention metrics in reach-based comms planning and its impact on effectiveness/efficiency.

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Ep#5 Planning for Effective Outcomes: The Creative Relationship
Ep#5 Planning for Effective Outcomes: The Creative Relationship

When it comes to creative, it’s respect and chemistry that fuels everything. I talk with Greg Hahn and James Hurman about the personalities and how best to work with each.

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