Where marketers tell the stories behind the strategies that led to amazing work

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Live from Mischief in NY: Has what matters most ever changed?
Live from Mischief in NY: Has what matters most ever changed?

NY strategy leaders reflect on what matters most and how the future looks for what we do, if we do it well.

 
 

Recently Featured Episodes

 
Featured
On the Spot: British Airways and Dr. Pepper
On the Spot: British Airways and Dr. Pepper

This month’s guest panelists are Dan Ng, CSO at Johannes Leonardo and Steve Walls, CSO at Moon Rabbit.

A conversation about strategy with Joe Burns of Quality Meats
A conversation about strategy with Joe Burns of Quality Meats

I'm glad I met Joe Burns. He's my kind of strategist: blunt, honest and mostly right.

Live from Dallas: Ideas Born in Texas
Live from Dallas: Ideas Born in Texas

The brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Motel 6, Corona, and Southwest Airlines were all born in Texas.

 

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– Simon Wassef, Chief Strategy Officer, TBWA Chiat Day, Los Angeles, CA