It's planners talking brands they've never worked on. This month Kate Rush Sheehy of GSD&M and Brendon Volpe of UM NYC.
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A fantastic example of planning is the new Folk VML campaign for the Irish National Lottery.
While the 125 year-old brand is recognized, it's not well known. It was time to reset the Goodyear brand.
Why not a healthier, protein-packed beef stick snack?
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