The story behind the evolution of a clinical brand
Replens shines a spotlight on the strategic importance of understanding human psychology in consumer research.
Ep#3 Future-Proofing Your Strategy Department
We discuss if strategy is adding value and about the need for the U.S. to establish universal effectiveness principles.
Discover Bank’s “Especially for Everyone”
Discover is banking on the democratization of specialness to attract a new set of customers.
Ep#2 Future-Proofing Your Strategy Department
We talk about the importance of truth and the dangers of strategy becoming too “distinct” a department.
The origin stories behind Baileys, Ciroc and Tanqueray from the man who created them
David Gluckman has written a book about his years developing products and ideas for Diageo/IDV.
Ep#1 Future-Proofing Your Strategy Department
In Ep#1, we talk fast v.s deep planning, the shape of new strategy, living with constant change and shape shifting for the next generation.
How Heinz reversed its decline by leveraging product truths in amazing ways
From Ketchup Fraud to Hog Dog Pact to Vintage Drip and more, Heinz and Rethink deliver brilliantly on creative effectiveness in CPG.
Chipotle's "Food with Integrity" platform and its 33 million person database
With its "Real Food" message and its stand against industrial farming, Chipotle has built a brand that has withstood setbacks weaker brands wouldn't have survived.
How Midol, a period relief product, is fighting the normalization of discomfort
Midol is provoking people with periods to question the normalization of discomfort.
The inside story behind McDonald's global "As Featured In" campaign from W+K
This time it’s not about any one person’s famous order, but about McDonald’s itself as a famous order.
We talk misleading metrics with Mike Menkes of Analytic Partners, NY
We address the two major buckets - exposure and impact - and how they're being potentially misused and misunderstood.
How Kobo is challenging Amazon in the e-reader space
Rakuten Kobo is using book shaming and the popularity of guilty pleasure titles to carve out a unique space.
The story behind Domino's Pizza's history of digital first mover advantages
From Emoji Ordering, Zero Click Ordering, Carryout Tips to their Stranger Things, Season 4 collaboration.
How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment
The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite.
How Ogilvy's "bystander" strategy impacts violence against women
Ogilvy London's powerful "Have a Word" campaign peels back the male psyche to map out a new territory in violence prevention.
Nonfiction Research aren't for everyone, but they should be
Getting to useful, inspiring answers is their promise, but how they get there is up to them alone.
The story behind Truth’s Grand Effie winning anti-vaping campaign
After years of successful Truth anti-smoking campaigns, vaping emerged at the next threat to American teens.
Turning the behavioral sciences inward to address our industry's cultural disconnects
Ian Murray and Andrew Tenzer suggest turning our outward facing tools inward to address our cultural and professional disconnects.
Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands
We talk about why they left, about their ambitions for Craig+Bridget, and the freedom they’re experiencing working on both large and small brands.
Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi
There are many credible effectiveness voices that often disagree with each other. Mary's report brings them together and adds the Kantar perspective.
- Alanna Watson
- Alison Falconer
- Amie Dowker
- Andrew Geoghegan
- Andy Grayson
- Andy Nairn
- Anna-Scott Philips
- Armando Potter
- Ben Doepke
- Ben Shaw
- Brian Brydon
- Brian Ritter
- Bridget Angear
- Carla Mueller
- Celia Garforth
- Cem Oguzcan
- Chanelle Kalfas
- Christian Cocker
- Claire Strickett
- Colin Chow
- Craig Mawdsley
- Cross Screen Media
- Dan Hulse
- Dan Murphy
- Dan Sutton
- Danielle Hawley
- David Broad
- David Mortimer
- Douglas Holt
- Ed Gunn
- Elizabeth Paul
- Faisal Siddiqui
- Gareth Kay
- Greg Fass
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jennifer Baldwin
- Joey Camire
- John Doyle
- John Hickman
- John Kenny
- Jon Gittings
- Jonathan Daly
- Julian Cole (on creative briefs)
- Karen Nelson-Field
- Kathleen Kindle
- Kaylin Goldstein
- Kelly Fanning
- Kit Altin
- Kris Collins
- Laura Visco
- Lindsay Gray
- Lisa Fedyszyn
- Live Sessions
- Loz Horner
- Lucy Jameson
- Lurma Agency
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matt Mason
- Matt Williams
- Melle Hock
- Mike Dubrick
- Neasa McGuinness
- Nicole Parlapiano
- Oliver Egan
- OMD
- Paula Bloodworth
- Piper Dolan
- Rachel Walker
- Ray Patterson
- RG Logan
- Richard Brim
- Rob Campbell
- Rory Gallery
- Rushil Nadkarni
- Siddarth Sivaprakash
- Sinya Horwedel
- Siobhan Lonergan
- Soyoung Kang
- Spotify
- Stephanie Ehui
- Susan Coghill
- Sveinn Birkir Bjorsson
- Tahaab Rais
- Tass Tsitsopoulus
- Thomas O'Neill
- Tiffany Graeff
- Tiina Salzberg
- Tom Callard
- Tom Morton
- Tom Sussman
- Volkan Dalkilic
- Will Grundy