On Strategy Showcase 9/8/24 On Strategy Showcase 9/8/24

Classic's Episode: Sainsbury's Try Something New

Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.

On Strategy Showcase 9/4/24 On Strategy Showcase 9/4/24

Turning bar codes into cookies with OREO "Codes"

Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.

On Strategy Showcase 9/2/24 On Strategy Showcase 9/2/24

Classics Episode: Dixons on hijacking your competitors strengths

How Dixons overcame its significant weaknesses by hijacking its competitors strengths.

On Strategy Showcase 8/25/24 On Strategy Showcase 8/25/24

Why Matthew McConaughey’s helping Salesforce reposition

The in-house campaign positions Salesforce as a B2B Generative AI provider.

On Strategy Showcase 8/18/24 On Strategy Showcase 8/18/24

How "Purpose" can lead to bad marketing, with Nick Asbury

Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.

On Strategy Showcase 8/12/24 On Strategy Showcase 8/12/24

Classics Episode: Kit Kat on giving yourself a break

This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.

On Strategy Showcase 8/5/24 On Strategy Showcase 8/5/24

Nike & the culture of W+K with Andy Lindblade, CSO, Portland

The planning history and brand truth behind what defines Nike. (Original from 2020)

On Strategy Showcase 7/28/24 On Strategy Showcase 7/28/24

Classics Episode: The Economist's "white on red" campaign

The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.

On Strategy Showcase 7/21/24 On Strategy Showcase 7/21/24

Inside audible’s “There's more to imagine when you listen."

The journey behind audible’s first global campaign.

On Strategy Showcase 7/15/24 On Strategy Showcase 7/15/24

How Mischief and CMO, George Felix are refreshing Chili's

George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.

On Strategy Showcase 7/8/24 On Strategy Showcase 7/8/24

The Practitioners of Pre-Testing

Today it's voices of the research industry on why they feel pre-testing is useful.

On Strategy Showcase 6/30/24 On Strategy Showcase 6/30/24

CFO/CMO Series Ep#3, S&P Global

In B2B, there’s a harsher reality for the CFO and CMO and ROI attribution is felt to be tougher to identify.

On Strategy Showcase 6/24/24 On Strategy Showcase 6/24/24

Voices of Irish marketing live from Dublin

We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.

On Strategy Showcase 6/17/24 On Strategy Showcase 6/17/24

Meet the brand-side architects of effectiveness

We talk about why we’re spending too much time chasing efficiency when we need to be chasing effectiveness.

On Strategy Showcase 6/12/24 On Strategy Showcase 6/12/24

How AXE rediscovered its sweet spot

In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.

On Strategy Showcase 6/3/24 On Strategy Showcase 6/3/24

Magnum on creating new use occasions

If your product has a level of seasonality or occasion, this is the episode for you.

On Strategy Showcase 5/26/24 On Strategy Showcase 5/26/24

Les Binet and Sarah Carter on what's next in effectiveness

In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness.

On Strategy Showcase 5/20/24 On Strategy Showcase 5/20/24

Hendrick's Gin: the launch that ignored the norms

Hendrick’s created the super premium category in gin. This is the story of how.

On Strategy Showcase 5/16/24 On Strategy Showcase 5/16/24

Ryanair's controversial social strategy explained

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative.

On Strategy Showcase 5/12/24 On Strategy Showcase 5/12/24

Brand Leadership Ep#2: MGM Resorts and Chili's

A conversation about breathing new life into brands and defining a consumer-facing role for your corporate brand.

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