Headspace with Colin Chow, Global Managing Partner at 21st Century Brand
How a brand built on meditation expanded its offering into mindfulness.
How W+K won McDonald's, then blew the doors off with Travis Scott
How Wieden won the McDonald's business, blew out the Super Bowl, and later broke McDonald's supply chain with Travis Scott and Jay Balvin.
Baileys with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
This is the story of how Baileys grew 32% by expanding beyond cocktails into the high growth world of adult treats. A 2020 IPA Effectiveness Award winner, this is the "part cake, part booze, pure pleasure" journey.
Thinx MENstruation campaign with Siobhan Lonergan, NYC
Thinx (period underwear) asks us to imagine a world in which men have periods too.
Tesco, the IPA Grand Prix Award winner, with Simon Gregory, Co-Chief Strategy Officer at BBH, London
Learn the three key strategic phases of this multi-year rebuild of the iconic Tesco supermarket brand in the U.K. This 2020 IPA Grand Prix Award winner includes the wonderful "Food Love Stories."
B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London
To celebrate its 50th Anniversary, Uncommon launched "Build a Life" for B&Q in the U.K. This is the story behind that work.
Faris Yakob and the structural dynamics of marketing
Another episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics.
Coca-Cola with Laura Visco and Armando Potter of 72andSunny, Amsterdam
Coca-Cola suspended its marketing as the pandemic struck. It returned with the optimistic "Open like never before." This is the story behind the work.
OkCupid’s return with Wieden + Kennedy’s Brian Ritter
The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."
Volvo cars with Sophia Lindholm and Daniel Sjostrand of Forsman and Bodenfors
Volvo’s creative and strategy leads share its new definition of safety.
Guinness Part 2: Nick Hulley, ECD at AMV, joins as we talk “Made of More” 2018-2020
From evolving to warmer, more joyful storytelling to the launch of Guinness Clear.
Honda and the “Paper” campaign, with Christian Cocker of RPA, Los Angeles
What to do when 59% of new car shoppers have already made up their mind before they begin the shopping process.
Guinness Part 1: the story behind “Made of More,” with Alison Falconer and Craig Mawdsley
Hear the story behind the award-winning shift from “Good things come to those who wait” to “Made of More.”
New Zealand Tourism with Rory Gallery of the Special Group
Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.
Smirnoff Vodka with Stephen O’Kelly of Diageo and Tim Jones of 72 and Sunny.
Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”
Samsung Mobile with Ed Tsue, CSO at Publicis OPTS, NY
The Samsung/Apple rivalry and the breakout moment that changed everything.
Durex condoms with Chantelle Begley of Havas, London
Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.
Modelo Beer with Piper Dolan of Ogilvy, Chicago
Learn how the hispanic beer brand that celebrated working class values broke into the U.S. general market.
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley
How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.
Adidas Originals with Mark Aronson of Johannes Leonardo, NY
How the sub-brand reconnected with street culture through a series of three themes.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- Adrian Ho
- Aisea Laungaue
- Alison Falconer
- Andrew Tindall
- Andy Grayson
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- Ben Doepke
- Brand Leadership
- Brian Brydon
- Bridget Angear
- Caroline Gregory
- Catherine Willoughby
- CFO/CMO
- Chick fil-A
- Chris Beresford-Hill
- Christian Cocker
- Connections Role in Effectiveness
- Craig Mawdsley
- Dan Reynolds
- Dan Sutton
- Daniela Bombonato
- David Mortimer
- David Tiltman
- DDB Chicago
- Ed Gunn
- Effectiveness 2024
- Elizabeth Paul
- Faisal Siddiqui
- Flavia Simoes
- Future-Proofing Your Strategy Department
- Gareth Kay
- Garth Weber
- George Felix
- Greg Hahn
- James Hurman
- Jamie Peate
- Jason Scoggins
- Jeff McCrory
- Jen Costello
- Jennifer Baldwin
- Jenny Lindquist
- John Doyle
- John Hickman
- John Kenny
- Julian Cole (on creative briefs)
- Karen Martin
- Kathleen Kindle
- Kaylin Goldstein
- Kit Kat
- Laura Visco
- Les Binet
- Lindsay Gray
- Live from Toronto
- Live Tour 2024
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Marina Prieto
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Kyriakidi
- Matthew Clay
- Michelle Spillane
- Muiris O Riada
- Neil Godber
- Nicole Parlapiano
- Paula Bloodworth
- Planning for Effectiveness
- Planning on the Outside
- Ray Patterson
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Saskia Jones
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tom Morton
- Tom Roach
- Tom Sussman
- U-Studio
- Vrbo
- Will Grundy