On Strategy Showcase 8/13/23 On Strategy Showcase 8/13/23

How Kobo is challenging Amazon in the e-reader space

Rakuten Kobo is using book shaming and the popularity of guilty pleasure titles to carve out a unique space.

Fergus O'Carroll 8/6/23 Fergus O'Carroll 8/6/23

The story behind Domino's Pizza's history of digital first mover advantages

From Emoji Ordering, Zero Click Ordering, Carryout Tips to their Stranger Things, Season 4 collaboration.

On Strategy Showcase 7/29/23 On Strategy Showcase 7/29/23

How Tyrrells used brand to justify a 29% price increase in a highly sensitive segment

The instinct when trying to justify a price increase is to lean on rational factors: quality, value, distinct features. Tyyrells suggests the opposite.

Fergus O'Carroll 7/18/23 Fergus O'Carroll 7/18/23

How Ogilvy's "bystander" strategy impacts violence against women

Ogilvy London's powerful "Have a Word" campaign peels back the male psyche to map out a new territory in violence prevention.

On Strategy Showcase 7/10/23 On Strategy Showcase 7/10/23

Nonfiction Research aren't for everyone, but they should be

Getting to useful, inspiring answers is their promise, but how they get there is up to them alone.

On Strategy Showcase 7/2/23 On Strategy Showcase 7/2/23

The story behind Truth’s Grand Effie winning anti-vaping campaign

After years of successful Truth anti-smoking campaigns, vaping emerged at the next threat to American teens.

On Strategy Showcase 6/26/23 On Strategy Showcase 6/26/23

Turning the behavioral sciences inward to address our industry's cultural disconnects

Ian Murray and Andrew Tenzer suggest turning our outward facing tools inward to address our cultural and professional disconnects.

On Strategy Showcase 6/19/23 On Strategy Showcase 6/19/23

Craig & Bridget talk honestly about leaving AMV BBDO and the freedom offered by smaller brands

We talk about why they left, about their ambitions for Craig+Bridget, and the freedom they’re experiencing working on both large and small brands.

On Strategy Showcase 6/11/23 On Strategy Showcase 6/11/23

Kantar's Modern Marketing Dilemmas Report with Mary Kyriakidi

There are many credible effectiveness voices that often disagree with each other. Mary's report brings them together and adds the Kantar perspective.

On Strategy Showcase 6/4/23 On Strategy Showcase 6/4/23

Helen Edwards on why tomorrow's growth will come from the fringes

Ep#3 in our Outside-In Thinking series, Helen Edwards (columnist, author, prof) describes how fringe behaviors mainstream.

On Strategy Showcase 5/29/23 On Strategy Showcase 5/29/23

Pabst Blue Ribbon (PBR) beer and the limits of hipster culture

PBR earned subculture status in hipster bars, but that status began to limit growth. This is the story behind the brand's response.

On Strategy Showcase 5/20/23 On Strategy Showcase 5/20/23

Living outside the bubble with The Northern Planner, Andrew Hovells

Ep#2 in our Outside-In Thinking series features Andrew’s decision to live outside the bubble of London in order to regain perspective.

On Strategy Showcase 5/14/23 On Strategy Showcase 5/14/23

The story behind Hanes' new "Make Yourself Comfortable" platform

The basics apparel brand shares how it’s elevating its "comfort" equity from functional benefit to cultural relevance.

On Strategy Showcase 5/9/23 On Strategy Showcase 5/9/23

Steven Lacey on the dangers of fishbowl thinking

In Ep#1 of our “Outside-In Thinking” series, we discuss breaking out of fishbowl thinking in order to deliver real value. Series sponsored by The Planning Department.

On Strategy Showcase 4/23/23 On Strategy Showcase 4/23/23

How embracing a taboo inspired a winning strategy

Rather than use ads to push people to think about death, Partners Life activated in places they were already doing it… but in a very original way.

On Strategy Showcase 4/16/23 On Strategy Showcase 4/16/23

Tourism Australia's campaign is a lesson in distinctive brand assets

Actors Rose Burn and Will Arnett in "Come Say G-Day." It's a lesson in how to freshen brand codes without changing them.

On Strategy Showcase 4/8/23 On Strategy Showcase 4/8/23

Why top CSOs are moving to the investment firm

First it was Droga5's CSO, Jonny Bauer, quickly followed by five CSOs from major agencies. So what's going on inside Blackstone?

On Strategy Showcase 4/3/23 On Strategy Showcase 4/3/23

Rob Campbell, Paula Bloodworth and Martin Weigel interview me

They wanted to turn the tables on me. Their idea, their questions, their fault :)

On Strategy Showcase 3/25/23 On Strategy Showcase 3/25/23

United Airlines campaign to attract younger travelers

Ep#3 in our travel series, United Airlines aligns with the stated beliefs of younger travelers.

On Strategy Showcase 3/10/23 On Strategy Showcase 3/10/23

Expedia’s shift from travel to the traveler

Ep#2 in our travel series. The story behind a shift away from marketing destinations to marketing the moments and feelings that great travel experiences make possible.

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