The rebirth of the Colonel with Britton Taylor of Wieden + Kennedy, Portland
How the brandβs founder-story fueled the Colonelβs revival. And what wasnβt planned.
Crocodile Dundee. A tourism campaign in disguise, with Will Davie of Droga5 NY
The story built at the intersection of Australian nature and the nature of Australians.
Orange Theory Fitness with Nigel Carr of Tombras Group
The Orange Theory/Peloton story and how everyoneβs chasing the connected experience.
ITV with Lucy Jameson of Uncommon, London
The thinking behind ITVβs positioning and how Britishness is something no streamer will ever own.
Audi with Ben Shaw, Head of Strategy at BBH, London
How the shift in the definition of modern luxury meant a shift for Audi.
Burger King with Jon Carlaw of David, Miami
Hear the story behind Burger Kingβs positioning and its irreverent tone.
LUVs diapers with Mason Hedgecoth while at Saatchi, NY
The insights and story behind βthe official diaper of experienced moms.β
John Lewis Insurance with Tom Sussman (while at Adam & Eve, DDB)
Hear the story behind "when life goes right," and the heartwarming style that defines the famous Christmas ads.
Beats by Dre with Simon Wassef, CSO of TBWA Chiat Day, LA.
The insights that fueled the "Hear what you want" and "Game behind the Game" campaigns.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- Adrian Ho
- Aisea Laungaue
- Alison Falconer
- Andrew Tindall
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- Ben Doepke
- Brand Leadership
- Bridget Angear
- Caroline Gregory
- Catherine Willoughby
- CFO/CMO
- Chris Beresford-Hill
- Christopher Owens
- Connections Role in Effectiveness
- Craig Mawdsley
- Dan Reynolds
- Daniela Bombonato
- David Mortimer
- David Tiltman
- DDB Chicago
- Dovile Banyte
- Ed Gunn
- Effectiveness 2024
- Effie Gold
- Effie Winners
- Elizabeth Paul
- Faisal Siddiqui
- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
- Greg Hahn
- Highdive
- Jaime McGill
- James Hurman
- Jeff McCrory
- Jen Costello
- Jenny Lindquist
- John Hickman
- John Kenny
- Julian Morgan
- kelsey Karson
- Kit Altin
- Laura Visco
- Live Tour
- Live Tour 2024
- Live Tour 2025
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Marina Prieto
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Bakarich
- Matthew Herbert
- Michelle Spillane
- Mischief
- Neil Godber
- Nicole Parlapiano
- Ogilvy
- On the Spot
- Paula Bloodworth
- Planning for Effectiveness
- Planning on the Outside
- Rankin Carroll
- Rethink Agency
- Ricardo Perez
- Rob Campbell
- Rory Gallery
- Samantha Cescau
- Saskia Jones
- Seher Sikandar
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Steve Walls
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tati Lindenberg
- Telstra
- Tom Roach
- Tom Sussman
- U-Studio
- Vanessa Chin
- Vrbo
- Will Grundy

