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Crocodile Dundee. A tourism campaign in disguise, with Will Davie of Droga5 NY
Tourism Australia On Strategy Showcase 5/8/20 Tourism Australia On Strategy Showcase 5/8/20

Crocodile Dundee. A tourism campaign in disguise, with Will Davie of Droga5 NY

The story built at the intersection of Australian nature and the nature of Australians.

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Orange Theory Fitness with Nigel Carr of Tombras Group
Orange Theory On Strategy Showcase 5/7/20 Orange Theory On Strategy Showcase 5/7/20

Orange Theory Fitness with Nigel Carr of Tombras Group

The Orange Theory/Peloton story and how everyone’s chasing the connected experience.

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ITV with Lucy Jameson of Uncommon, London
ITV On Strategy Showcase 5/6/20 ITV On Strategy Showcase 5/6/20

ITV with Lucy Jameson of Uncommon, London

The thinking behind ITV’s positioning and how Britishness is something no streamer will ever own.

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Audi with Ben Shaw, Head of Strategy at BBH, London
Audi On Strategy Showcase 5/5/20 Audi On Strategy Showcase 5/5/20

Audi with Ben Shaw, Head of Strategy at BBH, London

How the shift in the definition of modern luxury meant a shift for Audi.

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Burger King with Jon Carlaw of David, Miami
Burger King On Strategy Showcase 5/4/20 Burger King On Strategy Showcase 5/4/20

Burger King with Jon Carlaw of David, Miami

Hear the story behind Burger King’s positioning and its irreverent tone.

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LUVs diapers with Mason Hedgecoth while at Saatchi, NY
LUVs On Strategy Showcase 5/3/20 LUVs On Strategy Showcase 5/3/20

LUVs diapers with Mason Hedgecoth while at Saatchi, NY

The insights and story behind “the official diaper of experienced moms.”

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John Lewis Insurance with Tom Sussman (while at Adam & Eve, DDB)
John Lewis On Strategy Showcase 5/2/20 John Lewis On Strategy Showcase 5/2/20

John Lewis Insurance with Tom Sussman (while at Adam & Eve, DDB)

Hear the story behind "when life goes right," and the heartwarming style that defines the famous Christmas ads.

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Beats by Dre with Simon Wassef, CSO of TBWA Chiat Day, LA.
Beats By Dre On Strategy Showcase 5/1/19 Beats By Dre On Strategy Showcase 5/1/19

Beats by Dre with Simon Wassef, CSO of TBWA Chiat Day, LA.

The insights that fueled the "Hear what you want" and "Game behind the Game" campaigns.

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 Other Featured Episodes:

Featured
How NPR fought back for our right to be curious
How NPR fought back for our right to be curious

It was a strike against independent journalism. We learn how NPR responded in classic NPR style.

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Live from Minneapolis at Carmichael Lynch
Live from Minneapolis at Carmichael Lynch

Celebrating the legacy of iconic creativity.

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AI ads are good enough. And that's the problem
AI ads are good enough. And that's the problem

Can human-created ads drive better business outcomes than AI ads?

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On the Spot with Chris Gallery of Mother and Nick Hirst of adam&Eve
On the Spot with Chris Gallery of Mother and Nick Hirst of adam&Eve

We talk campaigns from Heinz Ketchup and The New York Times.

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Martin Weigel's new book on lessons from the front line
Martin Weigel's new book on lessons from the front line

Formerly of W+K and AMV BBDO, his new book, Strategy is a Verb, reflects on lessons learned in the trenches. A must read for all of us.

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