On Strategy Showcase 10/14/21 On Strategy Showcase 10/14/21

Lurpak’s strategic pivot with Rory Foster of W+K, London

From celebrating how we cook to celebrating why. And the role lockdown played in its success. A 2021 APG Strategy Award winner.

On Strategy Showcase 10/7/21 On Strategy Showcase 10/7/21

Out of Google Labs, Apple and W+K comes Arts & Letters. A look inside with Andy Grayson, Head of Strategy

Inside the creative and strategic culture that delivers at speed and scares us all.

On Strategy Showcase 8/26/21 On Strategy Showcase 8/26/21

The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland

This B2B campaign centered around Arranmore, an isolated island off the coast of Donegal. The parallel between island life and business life was that companies, like communities, need to be connected in order to grow.

On Strategy Showcase 8/12/21 On Strategy Showcase 8/12/21

KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC

The story behind successfully managing through multiple challenges. It's a journey of success built on the shared belief in doing the opposite of what's expected.

On Strategy Showcase 8/4/21 On Strategy Showcase 8/4/21

Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement

The story behind the brand's expansion from niche to mass with Mark Kirkham, VP & General Manager at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.

On Strategy Showcase 7/15/21 On Strategy Showcase 7/15/21

What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals

As strategists, we're afraid of what appears obvious. This campaign for Taylors coffee bags inspires us to embrace the obvious, because obvious can be really good.

On Strategy Showcase 7/9/21 On Strategy Showcase 7/9/21

Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised clients, and on a global scale?

After acquiring Droga5 and other creative shops, Brian and his team are rolling out their part consultancy, part tech firm and part agency offering. Not only is it formidable, but it may in fact be what we've always wanted modern marketing agencies to be.

On Strategy Showcase 6/28/21 On Strategy Showcase 6/28/21

Repositioning AXE for a world where attraction is broader and more inclusive

The story behind how the brand is reinventing itself.

On Strategy Showcase 6/17/21 On Strategy Showcase 6/17/21

FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they allow us to discover our own biases

Selma Ahmed and David Mortimer of Adam&Eve talk us through the thinking that led to their Channel 4 Diversity in Advertising Award.

On Strategy Showcase 6/9/21 On Strategy Showcase 6/9/21

The U.S. Army's recruitment challenge with Kevin Richey, EVP Planning, DDB, Chicago

When only 10% of young people ever even consider the Army, the challenge is clear. We hear about DDB's first two campaigns... and the new one currently in development.

On Strategy Showcase 5/23/21 On Strategy Showcase 5/23/21

Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness

Learn how Andrew's team put brand theory into practice at scale, by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity to the center of the business.

On Strategy Showcase 5/7/21 On Strategy Showcase 5/7/21

Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

Paula has worked on Nike on three continents. We first discuss what inspired Nothing Beats a Londoner, then how Nike approached planning in a year without sports.

On Strategy Showcase 4/30/21 On Strategy Showcase 4/30/21

Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

The stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized Popeye's.

On Strategy Showcase 4/22/21 On Strategy Showcase 4/22/21

Paul Feldwick on his new book and why our industry has lost its desire to do work that works

Another in our book series, Paul explores the industry's creative short-comings and how we might turn things around.

On Strategy Showcase 4/16/21 On Strategy Showcase 4/16/21

Andy Nairn on Lucky Generals’ Amazon Alexa work and his new book

The 2020 U.K. strategist of the year discusses the agency’s brilliant Alexa work and why “luck” is where opportunity meets a prepared mind.

On Strategy Showcase 4/9/21 On Strategy Showcase 4/9/21

Tango soda’s “Sticky Moments” campaign with Ray Patterson of Britvic and Rachel Walker of VCCP

The U.K. soda brand’s search for purposeful humor that would reconnect it with youth culture, after a long absence.

On Strategy Showcase 3/30/21 On Strategy Showcase 3/30/21

Julian Cole and the Planning Dirty Academy

Planning is not a trade, it's a profession. It can't just be something you learn on the job. Julian shares what the academy offers those who want to improve their skills.

On Strategy Showcase 3/26/21 On Strategy Showcase 3/26/21

Accenture's "Let there be change" campaign with CMO Amy Fuller

Droga5 produced the latest brand campaign for its parent company, Accenture. We learn about the brand's journey and its first ever purpose/promise statement.

On Strategy Showcase 3/20/21 On Strategy Showcase 3/20/21

Oatly and the Super Bowl spot they knew others would hate

Heidi Hackemer shares what defines the Oatly brand and why they trolled the Super Bowl with a spot they cleverly knew many would hate.

On Strategy Showcase 3/6/21 On Strategy Showcase 3/6/21

Toyota and the challenge of a house of brands, with Kathleen Kindle of Saatchi

Another episode in our automotive series. We talk Toyota, the challenge of a house of brands and the agency/client relationship that has lasted 46 years.

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