Hyundai On Strategy Showcase 2/26/21 Hyundai On Strategy Showcase 2/26/21

Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

How Hyundai went from targeting used car buyers to becoming a mass market player.

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Headspace On Strategy Showcase 2/19/21 Headspace On Strategy Showcase 2/19/21

Headspace with Colin Chow, Global Managing Partner at 21st Century Brand

How a brand built on meditation expanded its offering into mindfulness.

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McDonald's U.S. On Strategy Showcase 2/12/21 McDonald's U.S. On Strategy Showcase 2/12/21

How W+K won McDonald's, then blew the doors off with Travis Scott

How Wieden won the McDonald's business, blew out the Super Bowl, and later broke McDonald's supply chain with Travis Scott and Jay Balvin.

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Bailey's On Strategy Showcase 2/3/21 Bailey's On Strategy Showcase 2/3/21

Baileys with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London

This is the story of how Baileys grew 32% by expanding beyond cocktails.

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Thinx On Strategy Showcase 1/28/21 Thinx On Strategy Showcase 1/28/21

Thinx MENstruation campaign with Siobhan Lonergan, NYC

Thinx (period underwear) asks us to imagine a world in which men have periods too.

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Tesco (supermarkets) On Strategy Showcase 1/22/21 Tesco (supermarkets) On Strategy Showcase 1/22/21

Tesco, the IPA Grand Prix Award winner, with Simon Gregory, Co-Chief Strategy Officer at BBH, London

Learn the three key strategic phases of this multi-year rebuild of the iconic Tesco supermarket brand in the U.K. This 2020 IPA Grand Prix Award winner includes the wonderful "Food Love Stories."

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B&Q Hardware Store On Strategy Showcase 1/16/21 B&Q Hardware Store On Strategy Showcase 1/16/21

B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London

To celebrate its 50th Anniversary, Uncommon launched "Build a Life" for B&Q in the U.K. This is the story behind that work.

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On Strategy Showcase 1/9/21 On Strategy Showcase 1/9/21

Faris Yakob and the structural dynamics of marketing

Another episode in our thought-leader series, this international strategist, speaker, and author shares his perspective on a number of recent industry topics.

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Coca-Cola On Strategy Showcase 1/5/21 Coca-Cola On Strategy Showcase 1/5/21

Coca-Cola with Laura Visco and Armando Potter of 72andSunny, Amsterdam

Coca-Cola suspended its marketing as the pandemic struck. It returned with the optimistic "Open like never before." This is the story behind the work.

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OK Cupid On Strategy Showcase 12/27/20 OK Cupid On Strategy Showcase 12/27/20

OkCupid’s return with Wieden + Kennedy’s Brian Ritter

The cultural opportunity that allowed OKCupid to return as "the antidote to superficiality."

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Volvo cars On Strategy Showcase 12/7/20 Volvo cars On Strategy Showcase 12/7/20

Volvo cars with Sophia Lindholm and Daniel Sjostrand of Forsman and Bodenfors

Volvo’s creative and strategy leads share its new definition of safety.

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Guinness Part 2 On Strategy Showcase 11/22/20 Guinness Part 2 On Strategy Showcase 11/22/20

Guinness Part 2: Nick Hulley, ECD at AMV, joins as we talk “Made of More” 2018-2020

From evolving to warmer, more joyful storytelling to the launch of Guinness Clear.

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Honda On Strategy Showcase 10/25/20 Honda On Strategy Showcase 10/25/20

Honda and the “Paper” campaign, with Christian Cocker of RPA, Los Angeles

What to do when 59% of new car shoppers have already made up their mind before they begin the shopping process.

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Guinness Part 1, Guinness On Strategy Showcase 10/25/20 Guinness Part 1, Guinness On Strategy Showcase 10/25/20

Guinness Part 1: the story behind “Made of More,” with Alison Falconer and Craig Mawdsley

Hear the story behind the award-winning shift from “Good things come to those who wait” to “Made of More.”

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Tourism New Zealand On Strategy Showcase 10/8/20 Tourism New Zealand On Strategy Showcase 10/8/20

New Zealand Tourism with Rory Gallery of the Special Group

Learn the geographic insight Tourism New Zealand used to create its “Good Morning World” campaign.

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Smirnoff Vodka On Strategy Showcase 10/7/20 Smirnoff Vodka On Strategy Showcase 10/7/20

Smirnoff Vodka with Stephen O’Kelly of Diageo and Tim Jones of 72 and Sunny.

Learn how Smirnoff used its origin story to position the world’s most popular vodka as “The world’s most infamous spirit.”

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Samsung Mobile On Strategy Showcase 9/4/20 Samsung Mobile On Strategy Showcase 9/4/20

Samsung Mobile with Ed Tsue, CSO at Publicis OPTS, NY

The Samsung/Apple rivalry and the breakout moment that changed everything.

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Durex Condoms On Strategy Showcase 8/6/20 Durex Condoms On Strategy Showcase 8/6/20

Durex condoms with Chantelle Begley of Havas, London

Learn how Durex condoms is challenging pandemic culture by asking if we really want to go back to normal.

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Modelo Beer On Strategy Showcase 8/6/20 Modelo Beer On Strategy Showcase 8/6/20

Modelo Beer with Piper Dolan of Ogilvy, Chicago

Learn how the hispanic beer brand that celebrated working class values broke into the U.S. general market.

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The New Yorker On Strategy Showcase 7/21/20 The New Yorker On Strategy Showcase 7/21/20

The New Yorker brand campaign with Brendon Volpe and Ben Yabsley

How this iconic brand is increasingly building an audience amongst those frustrated with bite-sized media.

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