On Strategy Showcase 7/8/24 On Strategy Showcase 7/8/24

The Practitioners of Pre-Testing

Today it's voices of the research industry on why they feel pre-testing is useful.

On Strategy Showcase 6/30/24 On Strategy Showcase 6/30/24

CFO/CMO Series Ep#3, S&P Global

In B2B, there’s a harsher reality for the CFO and CMO and ROI attribution is felt to be tougher to identify.

On Strategy Showcase 6/24/24 On Strategy Showcase 6/24/24

Voices of Irish marketing live from Dublin

We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.

On Strategy Showcase 6/17/24 On Strategy Showcase 6/17/24

Meet the brand-side architects of effectiveness

We talk about why we’re spending too much time chasing efficiency when we need to be chasing effectiveness.

On Strategy Showcase 6/12/24 On Strategy Showcase 6/12/24

How AXE rediscovered its sweet spot

In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.

On Strategy Showcase 6/3/24 On Strategy Showcase 6/3/24

Magnum on creating new use occasions

If your product has a level of seasonality or occasion, this is the episode for you.

On Strategy Showcase 5/26/24 On Strategy Showcase 5/26/24

Les Binet and Sarah Carter on what's next in effectiveness

In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness.

On Strategy Showcase 5/20/24 On Strategy Showcase 5/20/24

Hendrick's Gin: the launch that ignored the norms

Hendrick’s created the super premium category in gin. This is the story of how.

On Strategy Showcase 5/16/24 On Strategy Showcase 5/16/24

Ryanair's controversial social strategy explained

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative.

On Strategy Showcase 5/12/24 On Strategy Showcase 5/12/24

Brand Leadership Ep#2: MGM Resorts and Chili's

A conversation about breathing new life into brands and defining a consumer-facing role for your corporate brand.

On Strategy Showcase 5/9/24 On Strategy Showcase 5/9/24

The story behind Hilton Hotels' "It matters where you stay"

We hear about the campaign to reposition their portfolio of properties.

On Strategy Showcase 5/6/24 On Strategy Showcase 5/6/24

Adam Morgan on the cost of dull advertising

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising.

On Strategy Showcase 5/3/24 On Strategy Showcase 5/3/24

Pepsi's New Global Brand Platform with CMO, Mark Kirkham

Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business.

On Strategy Showcase 4/28/24 On Strategy Showcase 4/28/24

CFO/CMO Series Ep#2 La-Z-Boy

An example of what's possible when both believe in the value of marketing and the necessity of financial responsibility.

On Strategy Showcase 4/25/24 On Strategy Showcase 4/25/24

Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness

We talk marketing effectiveness, fit for format and the challenges of standing out in the in-person fitness space.

On Strategy Showcase 4/20/24 On Strategy Showcase 4/20/24

Uber Eats and the evolution of the Uber brand

We talk about the work and the unlock that created the original idea.

On Strategy Showcase 4/14/24 On Strategy Showcase 4/14/24

CFO/CMO Series Ep#1 Heineken

We talk about why their relationship works, how they got there, and advice they have for others.

On Strategy Showcase 4/7/24 On Strategy Showcase 4/7/24

Ep#3 Start-Ups, Scale-Ups and Grown-Ups

In this last episode in the series, we focus on mature brands (grown-ups) and how they manage for growth and shifts in their landscape

On Strategy Showcase 3/31/24 On Strategy Showcase 3/31/24

"He Gets Us" is one of the most provocative campaigns in decades

The backstory behind the strikingly honest $100m campaign designed to bring skeptics back to Jesus.

On Strategy Showcase 3/24/24 On Strategy Showcase 3/24/24

YETI's "Gear Built for the Wild" with CMO, Paulie Dery

YETI’s wild is not the wild of extreme sports. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house.

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