On Strategy Showcase 12/3/24 On Strategy Showcase 12/3/24

EP#1 Planning On The Outside (Life After Agency Life)

After years inside agencies, James, Adrian and Brent share why they left, what they were chasing and how they got there.

On Strategy Showcase 11/25/24 On Strategy Showcase 11/25/24

Live from Los Angeles: Brands & Entertainment

We hear about the role of branded entertainment in the marketing mix.

On Strategy Showcase 11/18/24 On Strategy Showcase 11/18/24

How McCain’s patient commitment to brand building paid off

The journey reduced price elasticity by 47% and raised base sales by 44%.

On Strategy Showcase 11/13/24 On Strategy Showcase 11/13/24

Live from New York: The Future of Ideas

Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024.

On Strategy Showcase 11/4/24 On Strategy Showcase 11/4/24

How Cheetos flipped a negative feature into a positive vibe

How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.

On Strategy Showcase 10/31/24 On Strategy Showcase 10/31/24

Workday's Rockstars campaign and its Effie-winning goal

While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is.

On Strategy Showcase 10/28/24 On Strategy Showcase 10/28/24

Burger King's buzz-building "Bundles of Joy" campaign

Controversial to some, liberating to others, the idea caught fire in media.

On Strategy Showcase 10/23/24 On Strategy Showcase 10/23/24

Live Tour from London: Martin Weigel, Lucy Jameson and Martin Beverley

We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t, etc.

On Strategy Showcase 10/18/24 On Strategy Showcase 10/18/24

The Effie award-winning Marina Prieto campaign from JCDecaux & DAVID

A masterclass in demonstrating the creative effectiveness of a medium or message. Tons of new stuff here.

On Strategy Showcase 10/14/24 On Strategy Showcase 10/14/24

Pot Noodle's brilliant, Effie-winning response to a failed product launch

Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels.

On Strategy Showcase 10/7/24 On Strategy Showcase 10/7/24

Classics episode: Harvey Keitel for Direct Line. An APG Gold winner.

Richard Huntington, CSO at Saatchi shares the strategy that delivered 6 yrs of growth. And the CEO who tried to kill it.

On Strategy Showcase 10/3/24 On Strategy Showcase 10/3/24

The truth behind the Michael Cera campaign

Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.

On Strategy Showcase 9/26/24 On Strategy Showcase 9/26/24

Rerun: How Michelob Ultra’s “Social Athlete” reframed lite beer

While subsequent work has built on "It's only worth it if you can enjoy it," this is the back story.

On Strategy Showcase 9/20/24 On Strategy Showcase 9/20/24

A Classics Episode: Redefining the Value of a Vote

It shocked us back in 1997 and won an APG Gold. But the question is, are we now immune to it?

On Strategy Showcase 9/19/24 On Strategy Showcase 9/19/24

Pop-Tarts 2024 Gold Effie winning Pop-Tartigans

This socially rooted campaign won for influencer marketing.

On Strategy Showcase 9/15/24 On Strategy Showcase 9/15/24

Doordash's Effie Award winner from W+K

An audacious idea that got eight million submissions and 11.9 billion earned impressions.

On Strategy Showcase 9/12/24 On Strategy Showcase 9/12/24

The Martin Agency and US Cellular on using tension to get attention

What are the implications of owning and admitting your category’s achilles heel?

On Strategy Showcase 9/8/24 On Strategy Showcase 9/8/24

Classic's Episode: Sainsbury's Try Something New

Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.

On Strategy Showcase 9/4/24 On Strategy Showcase 9/4/24

Turning bar codes into cookies with OREO "Codes"

Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.

On Strategy Showcase 9/2/24 On Strategy Showcase 9/2/24

Classics Episode: Dixons on hijacking your competitors strengths

How Dixons overcame its significant weaknesses by hijacking its competitors strengths.

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