On Strategy Showcase 5/4/25 On Strategy Showcase 5/4/25

Skittles. An Effie Best-of-the-Best Winner

"Apologize the Rainbow" converts the negative passion of fans into positive energy for the brand.

On Strategy Showcase 4/27/25 On Strategy Showcase 4/27/25

Life after Agency Life Ep#3

How planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K)

On Strategy Showcase 4/20/25 On Strategy Showcase 4/20/25

On the Spot: Alan Snitow of Roundpeg and Marika Wiggan of Preacher

This month's guest panelists, Marika Wiggan, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago. We talk Progressive and Chick fil-A.

On Strategy Showcase 4/12/25 On Strategy Showcase 4/12/25

Debut of the U.S. version of The Long & the Short of it

Do Binet & Field's principles play out when you use U.S. data?

On Strategy Showcase 4/7/25 On Strategy Showcase 4/7/25

The Entertainer's campaign focuses on our kids charming obsessions

It’s the first mass brand campaign as awareness and consideration were falling.

On Strategy Showcase 3/31/25 On Strategy Showcase 3/31/25

Ep#2 Life After Agency Life

Our second episode on how planners are applying their skills outside of agency life.

On Strategy Showcase 3/23/25 On Strategy Showcase 3/23/25

On the Spot: Johnny Corpuz of BBDO

This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY.

On Strategy Showcase 3/16/25 On Strategy Showcase 3/16/25

The story behind Kellogg's brand refresh

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand.

Fergus O'Carroll 3/10/25 Fergus O'Carroll 3/10/25

Live from Toronto: Rise of the Independents

Recorded Feb. 20th in front of a live audience. We talk about the rise of indie agencies.

On Strategy Showcase 3/3/25 On Strategy Showcase 3/3/25

This campaign is a masterclass in proving the effectiveness of a message

We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid

On Strategy Showcase 2/22/25 On Strategy Showcase 2/22/25

Humor is Duluth's superpower in building a billion dollar brand

"Funk no" underwear and "Ball-room" jeans reflect its fantastically irreverent voice. A must listen episode.

On Strategy Showcase 2/17/25 On Strategy Showcase 2/17/25

Uber. Extending the consumer brand into a B2B world

We talk about taking aspects of the brand that can extend and others that need to be augmented.

On Strategy Showcase 2/13/25 On Strategy Showcase 2/13/25

Greg Hahn and Nicole Parlapiano on Tubi's new work

The perfectly weird campaign suggests that if it's in you, it's in here.

On Strategy Showcase 2/11/25 On Strategy Showcase 2/11/25

Three planners get their favorite Super Bowl ads tested (hilarious)

What happens when planners hear how their favorite spots tested?

On Strategy Showcase 2/2/25 On Strategy Showcase 2/2/25

Procell's B2B reframe: from price to buy to cost to replace

Taking a premium-priced, low awareness brand into a low consideration category needed a reframe.

On Strategy Showcase 1/26/25 On Strategy Showcase 1/26/25

The story behind Tinder's "It Starts with a Swipe."

Reframing its misplaced reputation as simply an app for hook-ups.

On Strategy Showcase 1/19/25 On Strategy Showcase 1/19/25

How creating doubt created opportunity for B2B brand Informatica

We hear how an advocacy strategy is building relationships with decision makers who need an outside voice.

On Strategy Showcase 1/13/25 On Strategy Showcase 1/13/25

Tom Roach and Sarah Newman on APG's AI Initiative

What will the role of Ai be in the practice of strategy?

On Strategy Showcase 1/6/25 On Strategy Showcase 1/6/25

What happens when Disney and adam&eveDDB get together?

The ask was to improve upon an existing Disney concept, but that's not where things ended.

On Strategy Showcase 12/30/24 On Strategy Showcase 12/30/24

2024 Media Highlights with Michael Beach

The five key media highlights that matter heading into 2025.

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