On Strategy Showcase 9/2/24 On Strategy Showcase 9/2/24

Classics Episode: Dixons on hijacking your competitors strengths

How Dixons overcame its significant weaknesses by hijacking its competitors strengths.

On Strategy Showcase 8/25/24 On Strategy Showcase 8/25/24

Why Matthew McConaughey’s helping Salesforce reposition

The in-house campaign positions Salesforce as a B2B Generative AI provider.

On Strategy Showcase 8/18/24 On Strategy Showcase 8/18/24

How "Purpose" can lead to bad marketing, with Nick Asbury

Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.

On Strategy Showcase 8/12/24 On Strategy Showcase 8/12/24

Classics Episode: Kit Kat on giving yourself a break

This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.

On Strategy Showcase 8/5/24 On Strategy Showcase 8/5/24

Nike & the culture of W+K with Andy Lindblade, CSO, Portland

The planning history and brand truth behind what defines Nike. (Original from 2020)

On Strategy Showcase 7/28/24 On Strategy Showcase 7/28/24

Classics Episode: The Economist's "white on red" campaign

The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.

On Strategy Showcase 7/21/24 On Strategy Showcase 7/21/24

Inside audible’s “There's more to imagine when you listen."

The journey behind audible’s first global campaign.

On Strategy Showcase 7/15/24 On Strategy Showcase 7/15/24

How Mischief and CMO, George Felix are refreshing Chili's

George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.

On Strategy Showcase 7/8/24 On Strategy Showcase 7/8/24

The Practitioners of Pre-Testing

Today it's voices of the research industry on why they feel pre-testing is useful.

On Strategy Showcase 6/30/24 On Strategy Showcase 6/30/24

CFO/CMO Series Ep#3, S&P Global

In B2B, there’s a harsher reality for the CFO and CMO and ROI attribution is felt to be tougher to identify.

On Strategy Showcase 6/24/24 On Strategy Showcase 6/24/24

Voices of Irish marketing live from Dublin

We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.

On Strategy Showcase 6/17/24 On Strategy Showcase 6/17/24

Meet the brand-side architects of effectiveness

We talk about why we’re spending too much time chasing efficiency when we need to be chasing effectiveness.

On Strategy Showcase 6/12/24 On Strategy Showcase 6/12/24

How AXE rediscovered its sweet spot

In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.

On Strategy Showcase 6/3/24 On Strategy Showcase 6/3/24

Magnum on creating new use occasions

If your product has a level of seasonality or occasion, this is the episode for you.

On Strategy Showcase 5/26/24 On Strategy Showcase 5/26/24

Les Binet and Sarah Carter on what's next in effectiveness

In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness.

On Strategy Showcase 5/20/24 On Strategy Showcase 5/20/24

Hendrick's Gin: the launch that ignored the norms

Hendrick’s created the super premium category in gin. This is the story of how.

On Strategy Showcase 5/16/24 On Strategy Showcase 5/16/24

Ryanair's controversial social strategy explained

For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative.

On Strategy Showcase 5/12/24 On Strategy Showcase 5/12/24

Brand Leadership Ep#2: MGM Resorts and Chili's

A conversation about breathing new life into brands and defining a consumer-facing role for your corporate brand.

On Strategy Showcase 5/9/24 On Strategy Showcase 5/9/24

The story behind Hilton Hotels' "It matters where you stay"

We hear about the campaign to reposition their portfolio of properties.

On Strategy Showcase 5/6/24 On Strategy Showcase 5/6/24

Adam Morgan on the cost of dull advertising

To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising.

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