On Strategy Showcase 9/26/24 On Strategy Showcase 9/26/24

Rerun: How Michelob Ultra’s “Social Athlete” reframed lite beer

While subsequent work has built on "It's only worth it if you can enjoy it," this is the back story.

On Strategy Showcase 9/20/24 On Strategy Showcase 9/20/24

A Classics Episode: Redefining the Value of a Vote

It shocked us back in 1997 and won an APG Gold. But the question is, are we now immune to it?

On Strategy Showcase 9/19/24 On Strategy Showcase 9/19/24

Pop-Tarts 2024 Gold Effie winning Pop-Tartigans

This socially rooted campaign won for influencer marketing.

On Strategy Showcase 9/15/24 On Strategy Showcase 9/15/24

Doordash's Effie Award winner from W+K

An audacious idea that got eight million submissions and 11.9 billion earned impressions.

On Strategy Showcase 9/12/24 On Strategy Showcase 9/12/24

The Martin Agency and US Cellular on using tension to get attention

What are the implications of owning and admitting your category’s achilles heel?

On Strategy Showcase 9/8/24 On Strategy Showcase 9/8/24

Classic's Episode: Sainsbury's Try Something New

Craig Mawdsley shares the story behind this APG Grand Prix winning campaign from 2007.

On Strategy Showcase 9/4/24 On Strategy Showcase 9/4/24

Turning bar codes into cookies with OREO "Codes"

Milk's favorite cookie, losing share, found new ways to bring shoppers across aisles. 2024 Effie Gold winner.

On Strategy Showcase 9/2/24 On Strategy Showcase 9/2/24

Classics Episode: Dixons on hijacking your competitors strengths

How Dixons overcame its significant weaknesses by hijacking its competitors strengths.

On Strategy Showcase 8/25/24 On Strategy Showcase 8/25/24

Why Matthew McConaughey’s helping Salesforce reposition

The in-house campaign positions Salesforce as a B2B Generative AI provider.

On Strategy Showcase 8/18/24 On Strategy Showcase 8/18/24

How "Purpose" can lead to bad marketing, with Nick Asbury

Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth.

On Strategy Showcase 8/12/24 On Strategy Showcase 8/12/24

Classics Episode: Kit Kat on giving yourself a break

This APG winner from 2003 is about the perils of becoming so ubiquitous that you’re no longer noticed.

On Strategy Showcase 8/5/24 On Strategy Showcase 8/5/24

Nike & the culture of W+K with Andy Lindblade, CSO, Portland

The planning history and brand truth behind what defines Nike. (Original from 2020)

On Strategy Showcase 7/28/24 On Strategy Showcase 7/28/24

Classics Episode: The Economist's "white on red" campaign

The original strategist from 1988, Laura Marks, shares the unlocks that shaped its decades-long run.

On Strategy Showcase 7/21/24 On Strategy Showcase 7/21/24

Inside audible’s “There's more to imagine when you listen."

The journey behind audible’s first global campaign.

On Strategy Showcase 7/15/24 On Strategy Showcase 7/15/24

How Mischief and CMO, George Felix are refreshing Chili's

George is the marketer behind some of the most iconic campaigns for Old Spice, KFC and Tinder.

On Strategy Showcase 7/8/24 On Strategy Showcase 7/8/24

The Practitioners of Pre-Testing

Today it's voices of the research industry on why they feel pre-testing is useful.

On Strategy Showcase 6/30/24 On Strategy Showcase 6/30/24

CFO/CMO Series Ep#3, S&P Global

In B2B, there’s a harsher reality for the CFO and CMO and ROI attribution is felt to be tougher to identify.

On Strategy Showcase 6/24/24 On Strategy Showcase 6/24/24

Voices of Irish marketing live from Dublin

We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing.

On Strategy Showcase 6/17/24 On Strategy Showcase 6/17/24

Meet the brand-side architects of effectiveness

We talk about why we’re spending too much time chasing efficiency when we need to be chasing effectiveness.

On Strategy Showcase 6/12/24 On Strategy Showcase 6/12/24

How AXE rediscovered its sweet spot

In its latest campaign from LOLA MullenLowe, AXE/Lynx may have once again found its sweet spot with young men.

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