On Strategy Showcase 2/11/25 On Strategy Showcase 2/11/25

Three planners get their favorite Super Bowl ads tested (hilarious)

What happens when planners hear how their favorite spots tested?

On Strategy Showcase 2/2/25 On Strategy Showcase 2/2/25

Procell's B2B reframe: from price to buy to cost to replace

Taking a premium-priced, low awareness brand into a low consideration category needed a reframe.

On Strategy Showcase 1/26/25 On Strategy Showcase 1/26/25

The story behind Tinder's "It Starts with a Swipe."

Reframing its misplaced reputation as simply an app for hook-ups.

On Strategy Showcase 1/19/25 On Strategy Showcase 1/19/25

How creating doubt created opportunity for B2B brand Informatica

We hear how an advocacy strategy is building relationships with decision makers who need an outside voice.

On Strategy Showcase 1/13/25 On Strategy Showcase 1/13/25

Tom Roach and Sarah Newman on APG's AI Initiative

What will the role of Ai be in the practice of strategy?

On Strategy Showcase 1/6/25 On Strategy Showcase 1/6/25

What happens when Disney and adam&eveDDB get together?

The ask was to improve upon an existing Disney concept, but that's not where things ended.

On Strategy Showcase 12/30/24 On Strategy Showcase 12/30/24

2024 Media Highlights with Michael Beach

The five key media highlights that matter heading into 2025.

On Strategy Showcase 12/16/24 On Strategy Showcase 12/16/24

Holiday Ads Special live from Chicago

Our sold out live show celebrating the best holiday ads, past and present.

On Strategy Showcase 12/3/24 On Strategy Showcase 12/3/24

EP#1 Planning On The Outside (Life After Agency Life)

After years inside agencies, James, Adrian and Brent share why they left, what they were chasing and how they got there.

On Strategy Showcase 11/25/24 On Strategy Showcase 11/25/24

Live from Los Angeles: Brands & Entertainment

We hear about the role of branded entertainment in the marketing mix.

On Strategy Showcase 11/18/24 On Strategy Showcase 11/18/24

How McCain’s patient commitment to brand building paid off

The journey reduced price elasticity by 47% and raised base sales by 44%.

On Strategy Showcase 11/13/24 On Strategy Showcase 11/13/24

Live from New York: The Future of Ideas

Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024.

On Strategy Showcase 11/4/24 On Strategy Showcase 11/4/24

How Cheetos flipped a negative feature into a positive vibe

How their shift from “Families” to “Rejuvenilles” turned around the brand’s fortunes.

On Strategy Showcase 10/31/24 On Strategy Showcase 10/31/24

Workday's Rockstars campaign and its Effie-winning goal

While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is.

On Strategy Showcase 10/28/24 On Strategy Showcase 10/28/24

Burger King's buzz-building "Bundles of Joy" campaign

Controversial to some, liberating to others, the idea caught fire in media.

On Strategy Showcase 10/23/24 On Strategy Showcase 10/23/24

Live Tour from London: Martin Weigel, Lucy Jameson and Martin Beverley

We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t, etc.

On Strategy Showcase 10/18/24 On Strategy Showcase 10/18/24

The Effie award-winning Marina Prieto campaign from JCDecaux & DAVID

A masterclass in demonstrating the creative effectiveness of a medium or message. Tons of new stuff here.

On Strategy Showcase 10/14/24 On Strategy Showcase 10/14/24

Pot Noodle's brilliant, Effie-winning response to a failed product launch

Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels.

On Strategy Showcase 10/7/24 On Strategy Showcase 10/7/24

Classics episode: Harvey Keitel for Direct Line. An APG Gold winner.

Richard Huntington, CSO at Saatchi shares the strategy that delivered 6 yrs of growth. And the CEO who tried to kill it.

On Strategy Showcase 10/3/24 On Strategy Showcase 10/3/24

The truth behind the Michael Cera campaign

Frustrated by how others have mis-represented it, Chris Beresford-Hill shares his first-hand knowledge.

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