On Strategy Showcase 6/28/21 On Strategy Showcase 6/28/21

Repositioning AXE for a world where attraction is broader and more inclusive

The story behind how the brand is reinventing itself.

On Strategy Showcase 6/17/21 On Strategy Showcase 6/17/21

FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they allow us to discover our own biases

Selma Ahmed and David Mortimer of Adam&Eve talk us through the thinking that led to their Channel 4 Diversity in Advertising Award.

On Strategy Showcase 6/9/21 On Strategy Showcase 6/9/21

The U.S. Army's recruitment challenge with Kevin Richey, EVP Planning, DDB, Chicago

When only 10% of young people ever even consider the Army, the challenge is clear. We hear about DDB's first two campaigns... and the new one currently in development.

On Strategy Showcase 5/23/21 On Strategy Showcase 5/23/21

Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness

Learn how Andrew's team put brand theory into practice at scale, by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity to the center of the business.

On Strategy Showcase 5/7/21 On Strategy Showcase 5/7/21

Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth

Paula has worked on Nike on three continents. We first discuss what inspired Nothing Beats a Londoner, then how Nike approached planning in a year without sports.

On Strategy Showcase 4/30/21 On Strategy Showcase 4/30/21

Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

The stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized Popeye's.

On Strategy Showcase 4/22/21 On Strategy Showcase 4/22/21

Paul Feldwick on his new book and why our industry has lost its desire to do work that works

Another in our book series, Paul explores the industry's creative short-comings and how we might turn things around.

On Strategy Showcase 4/16/21 On Strategy Showcase 4/16/21

Andy Nairn on Lucky Generals’ Amazon Alexa work and his new book

The 2020 U.K. strategist of the year discusses the agency’s brilliant Alexa work and why “luck” is where opportunity meets a prepared mind.

On Strategy Showcase 4/9/21 On Strategy Showcase 4/9/21

Tango soda’s “Sticky Moments” campaign with Ray Patterson of Britvic and Rachel Walker of VCCP

The U.K. soda brand’s search for purposeful humor that would reconnect it with youth culture, after a long absence.

On Strategy Showcase 3/30/21 On Strategy Showcase 3/30/21

Julian Cole and the Planning Dirty Academy

Planning is not a trade, it's a profession. It can't just be something you learn on the job. Julian shares what the academy offers those who want to improve their skills.

On Strategy Showcase 3/26/21 On Strategy Showcase 3/26/21

Accenture's "Let there be change" campaign with CMO Amy Fuller

Droga5 produced the latest brand campaign for its parent company, Accenture. We learn about the brand's journey and its first ever purpose/promise statement.

On Strategy Showcase 3/20/21 On Strategy Showcase 3/20/21

Oatly and the Super Bowl spot they knew others would hate

Heidi Hackemer shares what defines the Oatly brand and why they trolled the Super Bowl with a spot they cleverly knew many would hate.

On Strategy Showcase 3/6/21 On Strategy Showcase 3/6/21

Toyota and the challenge of a house of brands, with Kathleen Kindle of Saatchi

Another episode in our automotive series. We talk Toyota, the challenge of a house of brands and the agency/client relationship that has lasted 46 years.

On Strategy Showcase 2/26/21 On Strategy Showcase 2/26/21

Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA

How Hyundai went from targeting used car buyers to becoming a mass market player.

On Strategy Showcase 2/19/21 On Strategy Showcase 2/19/21

Headspace with Colin Chow, Global Managing Partner at 21st Century Brand

How a brand built on meditation expanded its offering into mindfulness.

On Strategy Showcase 2/12/21 On Strategy Showcase 2/12/21

How W+K won McDonald's, then blew the doors off with Travis Scott

How Wieden won the McDonald's business, blew out the Super Bowl, and later broke McDonald's supply chain with Travis Scott and Jay Balvin.

On Strategy Showcase 2/3/21 On Strategy Showcase 2/3/21

Baileys with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London

This is the story of how Baileys grew 32% by expanding beyond cocktails.

On Strategy Showcase 1/28/21 On Strategy Showcase 1/28/21

Thinx MENstruation campaign with Siobhan Lonergan, NYC

Thinx (period underwear) asks us to imagine a world in which men have periods too.

On Strategy Showcase 1/22/21 On Strategy Showcase 1/22/21

Tesco, the IPA Grand Prix Award winner, with Simon Gregory, Co-Chief Strategy Officer at BBH, London

Learn the three key strategic phases of this multi-year rebuild of the iconic Tesco supermarket brand in the U.K. This 2020 IPA Grand Prix Award winner includes the wonderful "Food Love Stories."

On Strategy Showcase 1/16/21 On Strategy Showcase 1/16/21

B&Q (home improvement store) with Tobey Duncan, Head of Planning, Uncommon, London

To celebrate its 50th Anniversary, Uncommon launched "Build a Life" for B&Q in the U.K. This is the story behind that work.

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