Waze with Joey Camire of Sylvain Labs, NY
How the brand "changes the way the world moves through everyday acts of cooperation."
Kia Telluride launch with Laura Forman of David & Goliath, LA
How Kia launched the Telluride as “the car built for the rest of us.”
National Health Service (NHS) with Jo Arden of MullenLowe, London
Learn how planning turned around the recruiting efforts of the NHS.
Wendy’s “Fortnite” with Bret Smith, Managing Director Strategy, VMLY&R
Hear the stories behind Wendy’s multiple social media successes.
LUVs diapers with Tiffany Graeff, while at Saatchi, NY
The insights and story behind “the official diaper of experienced moms.”
Rob Campbell EMEA Head of Strategy at R/GA, London
Learn what is meant by the Edge Effect, and how it’s fueling planning.
Viva La Vulva with Bridget Angear of AMV BBDO, London
How “Live Fearless” left women feeling understood and men feeling part of the conversation.
The rebirth of the Colonel with Britton Taylor of Wieden + Kennedy, Portland
How the brand’s founder-story fueled the Colonel’s revival. And what wasn’t planned.
Crocodile Dundee. A tourism campaign in disguise, with Will Davie of Droga5 NY
The story built at the intersection of Australian nature and the nature of Australians.
Orange Theory Fitness with Nigel Carr of Tombras Group
The Orange Theory/Peloton story and how everyone’s chasing the connected experience.
ITV with Lucy Jameson of Uncommon, London
The thinking behind ITV’s positioning and how Britishness is something no streamer will ever own.
Audi with Ben Shaw, Head of Strategy at BBH, London
How the shift in the definition of modern luxury meant a shift for Audi.
Burger King with Jon Carlaw of David, Miami
Hear the story behind Burger King’s positioning and its irreverent tone.
LUVs diapers with Mason Hedgecoth while at Saatchi, NY
The insights and story behind “the official diaper of experienced moms.”
John Lewis Insurance with Tom Sussman (while at Adam & Eve, DDB)
Hear the story behind "when life goes right," and the heartwarming style that defines the famous Christmas ads.
Beats by Dre with Simon Wassef, CSO of TBWA Chiat Day, LA.
The insights that fueled the "Hear what you want" and "Game behind the Game" campaigns.
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