Waze with Joey Camire of Sylvain Labs, NY
How the brand "changes the way the world moves through everyday acts of cooperation."
Kia Telluride launch with Laura Forman of David & Goliath, LA
How Kia launched the Telluride as “the car built for the rest of us.”
National Health Service (NHS) with Jo Arden of MullenLowe, London
Learn how planning turned around the recruiting efforts of the NHS.
Wendy’s “Fortnite” with Bret Smith, Managing Director Strategy, VMLY&R
Hear the stories behind Wendy’s multiple social media successes.
LUVs diapers with Tiffany Graeff, while at Saatchi, NY
The insights and story behind “the official diaper of experienced moms.”
Rob Campbell EMEA Head of Strategy at R/GA, London
Learn what is meant by the Edge Effect, and how it’s fueling planning.
Viva La Vulva with Bridget Angear of AMV BBDO, London
How “Live Fearless” left women feeling understood and men feeling part of the conversation.
The rebirth of the Colonel with Britton Taylor of Wieden + Kennedy, Portland
How the brand’s founder-story fueled the Colonel’s revival. And what wasn’t planned.
Crocodile Dundee. A tourism campaign in disguise, with Will Davie of Droga5 NY
The story built at the intersection of Australian nature and the nature of Australians.
Orange Theory Fitness with Nigel Carr of Tombras Group
The Orange Theory/Peloton story and how everyone’s chasing the connected experience.
ITV with Lucy Jameson of Uncommon, London
The thinking behind ITV’s positioning and how Britishness is something no streamer will ever own.
Audi with Ben Shaw, Head of Strategy at BBH, London
How the shift in the definition of modern luxury meant a shift for Audi.
Burger King with Jon Carlaw of David, Miami
Hear the story behind Burger King’s positioning and its irreverent tone.
LUVs diapers with Mason Hedgecoth while at Saatchi, NY
The insights and story behind “the official diaper of experienced moms.”
John Lewis Insurance with Tom Sussman (while at Adam & Eve, DDB)
Hear the story behind "when life goes right," and the heartwarming style that defines the famous Christmas ads.
Beats by Dre with Simon Wassef, CSO of TBWA Chiat Day, LA.
The insights that fueled the "Hear what you want" and "Game behind the Game" campaigns.
- 2020
- 2021
- 2022
- 2023
- 2024
- 2024 Effectiveness Series
- 2025
- 2026
- Adam Morgan
- Aisea Laungaue
- Alison Falconer
- Andrew Tindall
- Andy Lindblade
- APG Awards
- APG London
- Armando Potter
- B2B Series
- BBDO
- BBH
- Brand Leadership
- Bridget Angear
- Caroline Gregory
- Catherine Willoughby
- CFO/CMO
- Chris Beresford-Hill
- Christopher Owens
- Connections Role in Effectiveness
- Craig Mawdsley
- Daniela Bombonato
- Danielle Hawley
- David Mortimer
- DDB Chicago
- Ed Gunn
- Effectiveness 2024
- Effie Gold
- Effie Winners
- Elizabeth Paul
- Faisal Siddiqui
- Future-Proofing Your Strategy Department
- Gareth Kay
- George Felix
- Greg Hahn
- GSD&M
- Highdive
- Ipsos
- Jaime McGill
- James Hurman
- Jeff McCrory
- Jen Costello
- John Kenny
- Julian Morgan
- kelsey Karson
- Kit Altin
- Laura Visco
- Live Tour
- Live Tour 2024
- Live Tour 2025
- Loz Horner
- Lucy Jameson
- Marcus Collins
- Marina Prieto
- Mark Kirkham
- Mark Ritson
- Martin Beverley
- Martin Weigel
- Mary Bakarich
- Matthew Herbert
- Mel Arrow
- Mischief
- Neil Godber
- Nicole Parlapiano
- Nimisha Jain
- Ogilvy
- On the Spot
- Paula Bloodworth
- Pedr Howard
- Planning for Effective Outcomes 2026
- Planning for Effectiveness
- Planning on the Outside
- Rankin Carroll
- Rethink Agency
- Ricardo Perez
- Rob Campbell
- Rocket Mortgage
- Rory Gallery
- Samantha Cescau
- Start-Ups Scale-Ups Grown-Ups
- Stephanie Ehui
- Steve Walls
- Super Bowl 2025
- System1
- Tass Tsitsopoulus
- Tati Lindenberg
- Telstra
- The Effies
- Tom Roach
- Tom Sussman
- Tracksuit
- Vanessa Chin
- Will Grundy

