On Strategy Showcase 6/23/22 On Strategy Showcase 6/23/22

How Michelob Ultra’s “Social Athlete” strategy reframed the lite beer category

While subsequent work from W+K has built on "It's only worth it if you can enjoy it," this is the back story.

On Strategy Showcase 6/9/22 On Strategy Showcase 6/9/22

VW and its “Drivers of Change” with Mary Bakarich of Johannes Leonardo, NY

From the 1960s’ “Think Small” to the 1990s’ “Drivers Wanted” to the current “Drive Bigger,” VW’s audience has always been those frustrated with the status quo.

On Strategy Showcase 6/8/22 On Strategy Showcase 6/8/22

Marmite Gene Project with Martin Beverley and Will Grundy of Adam & Eve DDB

The story behind the revival of the “You’ll either love it or hate it” slogan.

On Strategy Showcase 6/2/22 On Strategy Showcase 6/2/22

Amazon Prime Video “Great Shows” with Tim Whirledge, while at Droga5, London

Hear about the category insight that fueled the success of the “Great Shows” campaign.

Fergus O'Carroll 5/25/22 Fergus O'Carroll 5/25/22

The B2B Institute at LinkedIn and what they're doing to help you gain the support of your CFO

Jon Lombardo shares concepts that can help your CFO better support your case for effective investment.

Fergus O'Carroll 5/17/22 Fergus O'Carroll 5/17/22

The inspiration behind Ladder's "Life insurance so good they're gonna want you dead"

Ladder’s totally unexpected campaign in an otherwise uptight, traditional category.

Fergus O'Carroll 5/11/22 Fergus O'Carroll 5/11/22

How TBWA/Chiat/Day used “Disruption” to refresh the Nissan brand

In 2019, Nissan started a journey that would lead to its first ever brand campaign in the U.S. This is the strategy story.

On Strategy Showcase 5/2/22 On Strategy Showcase 5/2/22

Ian Leslie makes a compelling case for harnessing biased thinking in strategy

Ian explains that we lose the benefits of diverse thinking because of our inability to disagree well.

On Strategy Showcase 4/20/22 On Strategy Showcase 4/20/22

Orlando Wood on why creative work has been losing its effectiveness

Orlando builds on the work of Romaniuk, Binet, Field, Sharp and others with research on how to better ensure we produce work that works.

On Strategy Showcase 4/12/22 On Strategy Showcase 4/12/22

How the hilarious "We do things Proper" moved Yorkshire Tea from fifth to first

The creative and strategic platform that reignited consumer interest in a deeply entrenched category.

On Strategy Showcase 4/5/22 On Strategy Showcase 4/5/22

Rethinking McDonald's in the U.K. with Thomas O'Neill and Tom Sussman

The story of growth following a crisis for the McDonald's brand. A recovery that put operations, humility and relatability at the center of everything.

On Strategy Showcase 3/14/22 On Strategy Showcase 3/14/22

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls to avoid

We talk about a bunch of topics including how labels are used as proxies for true knowledge and whether we can ever know enough to really know.

On Strategy Showcase 3/2/22 On Strategy Showcase 3/2/22

How McDonald's NZ restaged an iconic song to support national unity

A Gold WARC award for effectiveness winner, we hear how, after a series of hate crime attacks, McD’s used an update of their iconic Kiwiburger song to drive an important cultural conversation.

On Strategy Showcase 2/25/22 On Strategy Showcase 2/25/22

The strategy behind "What happens here, stays here" and why it's changing

"What happen here, stays here" from R&R Partners embedded itself in popular culture in ways few campaigns in history have ever done. And in 2022, it’s about to change.

On Strategy Showcase 2/21/22 On Strategy Showcase 2/21/22

Lexus in Hong Kong and how dollars redirected across the customer journey converted in spades

How TBWA/Hong Kong helped Lexus successfully launch the UX in one of the toughest auto markets in the world.

On Strategy Showcase 2/16/22 On Strategy Showcase 2/16/22

The "Bless Your F**king Cooch" social moment that went viral for EOS

How EOS and Mischief brilliantly capitalized on a TikTok moment with a genius response that went viral.

On Strategy Showcase 2/10/22 On Strategy Showcase 2/10/22

Aldi Supermarkets and the art of reframing a negative

Hear the Effie award-winning strategy from Jamie Peate and Laura McKinlay of McCann, Manchester.

On Strategy Showcase 2/5/22 On Strategy Showcase 2/5/22

Why Bumble encourages women to fall in love with the journey, not just the destination

Bumble, the dating app, is about women making the first move. This is the strategy story behind the brand’s latest work from 72andSunny.

On Strategy Showcase 2/1/22 On Strategy Showcase 2/1/22

Why DB Export Gold may be the most romantic beer in the world

If drinking beer is typically something you do for yourself, could drinking a low carb beer be something you drink for someone you love? James Tucker at Colenso BBDO shares the back story.

On Strategy Showcase 1/26/22 On Strategy Showcase 1/26/22

Bringing corporate purpose to Persil's "Dirt is Good" brand platform

In a category fixated on clean, Persil embraced dirt not as an enemy, but as a way of giving a child the freedom to explore and grow. This is the story behind the brand platform.

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